Coffee Holding Co Inc was founded in 1971. It is an integrated wholesale coffee roaster and dealer in the United States. The Company's core products can be divided into three categories: Wholesale Green Coffee: unroasted raw beans imported from around the world and sold to large and small roasters and coffee shop operators; Private Label Coffee: coffee roasted, blended, packaged and sold under the specifications and names of others, including supermarkets that want to have their own brand name on coffee to compete with national brands; and Branded Coffee: coffee roasted and blended to its own specifications and packaged and sold under its seven proprietary and licensed brand names in different segments of the market. The Company's private label and branded coffee products are sold throughout the United States and Canada to supermarkets, wholesalers, and individually owned and multi-unit retail customers. The Company's unprocessed green coffee, which includes approximately 90 specialties coffee offerings, is sold to specialty gourmet roasters. The Company's main competitors include Kraft General Foods, Inc. (owner of the Maxwell House brand), Smuckers (owner of the Folgers brand) and Massimo Zanetti Beverage. Its coffee roasting operations are subject to various governmental laws and regulations, which require it to obtain licenses relating to customs, health and safety, building and land use and environmental protection.