Dr Pepper Snapple Group Inc was incorporated in Delaware on October 24, 2007. The Company is an integrated brand owner, manufacturer and distributor of non-alcoholic beverages in the United States, Canada and Mexico with a diverse portfolio of flavored carbonated soft drinks (CSDs) and non-carbonated beverages (NCBs), including ready-to-drink teas, juices, juice drinks, water and mixers. Its brand portfolio includes CSD brands such as Dr Pepper, Sunkist soda, 7UP, A&W, Canada Dry, Crush, Squirt, Penafiel, Schweppes and Venom Energy, and NCB brands such as Snapple, Mott's, Hawaiian Punch, Clamato, Rose's and Mr & Mrs T mixers. Its brand, Dr Pepper, is a flavored CSD in the United States according to The Nielsen Company. The Company operates as a brand owner, a manufacturer and a distributor. As a brand owner, it build its brands by promoting brand awareness through marketing, advertising and promotion and by developing new products and product line extensions that address consumer preferences and needs. As the owner of the formulas and proprietary know-how required for the preparation of beverages, it manufactures, sells and distributes beverage concentrates and syrups that are used to produce CSDs and it manufactures, sells and distributes mainly finished NCBs. The Company also manufactures, sells and distributes syrups for use in beverage fountain dispensers to restaurants and retailers, as well as to fountain wholesalers, who resell it to restaurants and retailers. In addition, it distributes finished NCBs through itself and through third party distributors. It manufactures sells and distributes finished CSDs from concentrates and finished NCBs and products mostly from ingredients other than concentrates. It sells and distributes packaged beverages and other products into retail channels either directly to retail shelves or to warehouses through its large fleet of delivery trucks or through third party logistics providers. The main raw materials it uses in its business are aluminum cans and ends, glass bottles, PET bottles and caps, paper products, sweeteners, juice, fruit, water and other ingredients. The Company competes with multinational corporations with financial resources. The Company also competes against other large companies, including Nestle, S.A. (Nestle) and Kraft Foods Inc. (Kraft). The Company is subject to federal, state and local laws and regulations in the countries in which it does business.