Nielsen Holdings PLC offers marketing and client analytics services to retailers and media companies. The company specialises in two segments: buy and watch. The buy segment primarily provides retail transactional measurement data and consumer behaviour analytics information to the consumer packaged goods industry. The watch segment collects and analyses media usage behaviour data for various forms of media, including television, radio, online, and mobile. The generated analytics are used within the media industry to determine advertising inventory values. The company's revenue is split equally between the buy and watch segments. Its largest end market is the United States of America.
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