The release of the highly anticipated "Grand Theft Auto 6" video game on Nov. 19 could lead people to call in sick to work and hurt overall productivity worldwide. Logitech International (NASDAQ:LOGI) is taking the opportunity to celebrate gaming and make sure its employees don’t suffer from a lack of productivity by giving them the day off.
Logitech Announces Logi Game Day
Strong preorders of "GTA 6" have Take-Two Interactive Software (NASDAQ:TTWO) management and shareholders happy.
The more than 7,000 global Logitech employees are likely happy as well with the company announcing Logi Game Day, a dedicated day off to play games.
"It’s time to retire the stereotype that gaming is a waste of time," Logitech’s CEO Hanneke Faber said. "As a company designing products for work and play, we see every day how engagement in one sphere supports performance in the other."
Logitech said that a study conducted by the company found that 81% of gamers see gaming build real-world confidence, reduce anxiety and correlate to stronger day-to-day work performance.
Logitech G, the company’s gaming brand, will host a streaming event on Nov. 19 at the company’s American headquarters in San Jose.
“Play is not the opposite of work,” Logitech’s Chief People Officer Elaine Laird said. “When people have dedicated time to log off, decompress and immerse themselves in play, they return with clearer focus, renewed energy and fresh approaches to complex challenges.”
A previous report from the New York Post said that $1 billion in lost productivity could come on the day of the game’s release with as many as 1.5 million people calling off of work or taking vacation.
Preorders Hit $1 Billion in Revenue
Take-Two recently reported quarterly financial results, with management sharing optimism for the rest of the year, including the "GTA 6" release.
“The launch of Grand Theft Auto VI is 10 days away and, with preorders continuing to reach unprecedented levels, we expect to deliver a historic year for our company,” Take-Two CEO Strauss Zelnick said.
The company is reiterating its fiscal 2027 outlook of net bookings in a range of $8.00 billion to $8.20 billion. It guided full-year net revenue to be in a range of $7.98 billion to $8.18 billion, up from a prior range of $7.90 billion to $8.10 billion.
Sensor Tower data shows that preorders are up to 11.27 million units. That represents $1.09 billion in revenue, as of Nov. 12, up from 7.71 million units and $751 million in revenue as of last week.
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