On Monday, Apple Inc.’s (NASDAQ:AAPL) senior vice president of marketing, Greg Joswiak, teased an upcoming launch event. Bloomberg’s Mark Gurman pointed to a finger drawing on a display in the teaser, reinforcing speculation about a touchscreen MacBook Pro.
Apple’s ‘Pro and Tell’ Teaser Hints At New Hardware
He took to X and posted, "Can’t wait to pro and tell next week," using a play on the phrase "show and tell" to hint at upcoming Pro-series products.
The accompanying 6-second video features a glowing Apple logo surrounded by swirling, multicolored light trails.
Sharing Joswiak’s post, Gurman suggested the teaser could point to touchscreen functionality, writing, "Obviously this is a finger touching a display and drawing on it."
Touchscreen MacBook Pro, M6 Macs and OLED iPad Mini Expected
In a follow-up post, Gurman said Apple’s launch plans remain unchanged, listing a touchscreen MacBook Pro, a 14-inch M6 MacBook Pro, a redesigned iMac and an OLED iPad mini among the expected releases.
The reported lineup could mark a significant shift for the MacBook Pro, which has traditionally relied on keyboard and trackpad controls.
An OLED display could also bring improved contrast and richer blacks to compatible devices.
Apple has not officially confirmed the rumored specifications or product lineup.
Last week, Apple unveiled a new range of smart home products, headlined by HomeView, a $299 smart display designed to connect household devices and personalize its Siri assistant for up to six users.
When Could Apple Announce the New Products
Apple is reportedly planning an in-person media experience in Los Angeles on Oct. 28, beginning at 10 a.m. Pacific Time, MacRumors reported.
Instead of a traditional keynote, the company is expected to announce the products through press releases and give journalists hands-on access to the new Macs and iPad mini.
The format would let media members test the devices and publish their first impressions after the announcements.
Price Action: Apple shares closed at $342.94 on Monday after dipping 0.15% during the regular session. It went up 0.029% to $343.04 in after-hours trading, according to Benzinga Pro.
According to Benzinga Edge Stock Rankings, Apple ranks in the 97th percentile for Quality, with positive price trends across the short, medium and long term.
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