Ulta Beauty Inc. (ULTA) Stock Price Prediction: 2025, 2026, 2030

Analysts are saying that Ulta Beauty could rise by 2030. Bullish on ULTA? Invest in Ulta Beauty on SoFi with no commissions. If it’s your first time signing up for SoFi, you’ll receive up to $1,000 in stock when you first fund your account. Plus, get a 1% bonus if you transfer your investments and keep them there until December 31, 2025.

Ulta Beauty Inc. (ULTA) shares have been showing strong momentum recently, driven by solid sales growth and high consumer demand in the beauty retail sector. Investors should expect the stock to continue experiencing some volatility but with a potential for steady gains over the coming years.

In this article, we’ll review ULTA’s current price and valuation, examine price-target forecasts through 2030, analyze Wall Street’s latest sentiment, and break down the bullish and bearish outlooks shaping stock’s risk/reward proposition.

Current ULTA Stock Overview

• Market Cap: $24.15 billion
• Trailing P/E: 21.41
• Forward P/E: 20.66
• 1 Year Return: +43%
• YTD Return: +22%

Shares of Ulta Beauty are trading around $529 as of October, 2025. The stock has experienced considerable movement over the past year, reflecting market optimism about the beauty sector's recession resilience and the company’s solid market positioning. The 52-week trading range has been notably wide, with ULTA fluctuating between a low of about $309 and a high of about $572, setting the average trading price for the past year at about $435.

Recent Q2 results showed a strong earnings beat, with revenues rising 9.3% year over year to $2.79 billion and EPS exceeding analyst expectations at $5.78. Ulta Beauty's solid return on equity of nearly 49% and a net margin of over 10% highlight its efficient operations. 

The company is expanding internationally through acquisitions and franchising while continuing to invest in omnichannel customer experiences and its loyalty program, which fuels repeat sales. Tariffs have had minimal direct impact, as reported recently, with supply chain adjustments effectively mitigating inflationary pressures.

According to Benzinga, Ulta Beauty stock has a consensus Outperform rating from 26 analysts with a price target of $544. The highest forecast of $680 is from UBS on August 29, 2025, while the lowest, $330, came from B. Riley Securities on March 14, 2025. 

The three latest targets issued by Wells Fargo, Canaccord Genuity, and Telsey Advisory Group average $571, implying a potential upside of about 6% for Ulta Beauty based on their most recent projections.

Quick Snapshot Table of Predictions

Bull & Bear Case

For Ulta Beauty, a strong bullish outlook centers on strategic expansion and digital dominance, while a defined bearish case persists due to increasing competitive pressures and potential macroeconomic shifts. 

Bull Case

• Successful expansion into key international markets like Mexico and the acquisition of the British retailer Space NK will open new revenue channels and diversify Ulta Beauty from its dependency on the U.S. market.
• The company’s loyalty program, with a record number of members, fosters high customer retention and provides valuable data for personalized marketing, while its seamless integration of physical stores and e-commerce drives stronger comparable sales growth.
• The beauty category continues to show stability, even when consumer budgets are tight, allowing Ulta Beauty to maintain strong gross margins and market share gains across core segments like fragrance and skincare.
• The company's ability to curate and introduce exclusive new brands keeps its product assortment fresh and attracts consumers over competitors like Sephora, helping to solidify its position as a destination for beauty enthusiasts.
• A number of analysts have noted that Ulta Beauty is relatively insulated from the worst impacts of tariffs due to its strong pricing power and the more defensive nature of the beauty product category.

Bear Case

• Increasing competition from pure-play e-commerce sites, mass-market retailers like Amazon and Walmart, and the expected conclusion of a Target partnership in 2026 could fragment Ulta Beauty’s customer base and pressure pricing and margins.
• While beauty is resilient, persistent high inflation and elevated interest rates could eventually force consumers to trade down to lower-priced alternatives, impacting sales of the company’s higher-margin prestige products.
• The rapid pace of Ulta Beauty’s international expansion, especially the integration of newly acquired entities and market entry into countries like Mexico, presents execution risk and could lead to unforeseen operational costs.
• Some traditional models suggest ULTA is currently overvalued, indicating that a significant portion of projected future growth may already be reflected in its price.

ULTA Beauty Stock Price Prediction for 2025

Bearish Prediction

$549.41

Average Prediction

$147.45

Bullish Prediction

$622.53

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According to CoinCodex, Ulta Beauty stock is projected to experience a moderate trading range with periodic volatility in 2025 as analysts are mixed surrounding short-term economic and operational challenges from tariffs and competitive pressures. Investors should anticipate ongoing fluctuations rather than a clear trend. 

ULTA Beauty Stock Price Prediction for 2026

Bearish Prediction

$514.27

Average Prediction

$608.69

Bullish Prediction

$723.34

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In 2026, CoinCodex forecasts Ulta Beauty to trade within a wide range due to seasonal shifts in retail demand and product launches. As the company continues growing its international footprint and scaling digital engagement, price action will reflect investor reactions to both growth initiatives and macroeconomic factors. Investors may expect lively trading activity without a definitive directional bias.

ULTA Beauty Stock Price Prediction for 2030

Bearish Prediction

$765.25

Average Prediction

$906.57

Bullish Prediction

$1,076.82

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CoinCodex forecasts for 2030 suggest that Ulta Beauty will experience significant growth, driven by innovation in beauty retailing and expanding its customer bases globally. While fluctuations due to market cycles and competition remain, the long-term outlook remains broadly bullish with expected sustained price appreciation.

Investment Considerations

Investors must weigh Ulta Beauty’s competitive advantages against emerging headwinds. A critical factor is the upcoming conclusion of its partnership with Target in 2026, which will require the company to recapture the sales that were generated through that channel. 

On the positive side, strategic moves such as Ulta Beauty's international expansion into Mexico and the acquisition of Space NK are pivotal growth initiatives that diversify revenue and its customer base. 

The company has also consistently demonstrated strong execution in key retail categories like fragrance, which is leading in double-digit growth, showcasing its ability to drive sales through compelling new products and merchandising.

A final consideration involves macroeconomic volatility and supply chain exposure. While the beauty sector is often seen as a defensive, "recession-proof" category, Ulta Beauty has acknowledged that changes in consumer spending, along with geopolitical events and tariffs, pose a risk to its financial condition and profitability. 

Although analysts have suggested Ulta Beauty is more insulated from tariffs due to its pricing power, a lack of long-term supply contracts means unexpected changes in import duties could still materially affect the company's cost of goods sold. Shareholders should monitor global trade policy and consumer confidence metrics closely.

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