Kraken Celebrates $15 Billion Valuation With New Deposit Match Offer

Kraken’s latest deposit match promotion comes as the crypto exchange rides a wave of momentum including fresh funding from some of Wall Street’s biggest names, a swelling user base, and growing talk of a potential IPO.

The October offer, live through the end of the month, rewards users who deposit at least $1,000 with up to a 2% match in USDG, plus an extra 0.5% boost for Kraken+ members. According to Kraken, users can opt in through the Kraken Consumer App, make qualifying cash or crypto deposits via supported funding methods, and receive their reward at the end of the promotion period. 

The match amount is spendable immediately but locked from withdrawal for twelve months. The incentive ends when aggregate community deposits hit $500 million or when the calendar flips to November.

Backed by Expansion

The promotion comes as Kraken recently completed a $500 million fundraising round that valued the company at $15 billion, drawing participation from Apollo Global Management, Jane Street, Oppenheimer, and HSG (the former Sequoia Capital China), according to Reuters. The round positions Kraken among the most valuable private exchanges in the world and comes as it prepares for a confidential SEC filing ahead of a planned IPO early next year.

The new funding points to how quickly institutional sentiment toward crypto has shifted in 2025. With President Donald Trump continuing to signal a friendly regulatory posture toward digital assets, traditional finance firms are taking direct stakes in the space they once viewed as too volatile to touch.

One of the oldest operating exchanges, Kraken supports more than 200 cryptocurrencies, offers deep liquidity, and runs a regulated derivatives platform that allows users to trade spot and futures markets on a single interface. 

Kraken’s compliance record and security reputation remain core selling points; traits that continue to separate it from many offshore competitors.

The company’s Kraken Pro platform also caters to advanced traders with customizable charting, leveraged futures trading, and low, volume-based fees. Institutional tools, custody options, and on-shore regulatory supervision have helped it earn credibility across both traditional and crypto-native audiences.

How to Participate

Eligible users can join the promotion directly through the Kraken app by opting in and completing $1,000 or more in cumulative deposits before October 31, 2025. Participants can trade with those funds during the promotion window; however, withdrawals are withheld for twelve months.

Deposits count toward progressively higher match tiers:

• Under $250 million total community deposits: 1.0% match
• $250 million or more: 1.5% match
• $500 million or more: 2.0% match
• Additional 0.5% for Kraken+ members

The deposit match may be Kraken’s most visible promotion this fall, but it could double as a signal. 

The exchange is scaling fast, raising capital from blue-chip backers, and leaning into regulatory oversight rather than avoiding it. For everyday investors thinking about the macro perspective, it could signal that major players in finance expect crypto (and, by extension, its prices) to keep climbing.