How to Invest in the Internet of Things Stock

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Contributor, Benzinga
July 25, 2023

If you're curious about internet of things stocks, you've probably heard of Nest thermostat. It was one of the first and most prominent applications of the internet of things (IOT).

Rather than using timers or people to monitor temperatures, the integration of artificial intelligence at a corporate level to control and help the programs at an individual level allows consumers to automate their thermostat. The constant monitoring and analysis of the data from the thermostat allow a remote program to optimize heating and cooling, reducing costs for consumers.

Not only does this technology seem like that of the faraway future - people want to invest in IoT stocks. Here's how to invest in the Internet of Things stocks today.

Main Takeaways: How to Start Investing in the IoT

  • Step 1: Understand the IoT global market and its major players.
  • Step 2: Now your supply chain you want exposure to and the budget you'd like to stick to.
  • Step 3: Buy an IoT stock from a reputable online broker.

What Is The IOT?

The internet of things simply refers to the interconnection of devices across a wide array of sectors from retail to commercial to governmental.

An easy way to think about this is to imagine everything in your life connected to the internet, from washing machines to windows, from gardens to your personal health. The technology essentially takes everything around us and embeds the ability for us to see, analyze, and potentially use that item.

Why The IOT Matters for Companies

In a world of artificial intelligence and complex programming, data has become almost as valuable as precious metal. Gathering large amounts of data from a wide variety of sources allows companies to gain better intelligence on everything from consumers to their supply chains.

Through the increased data analysis and control offered by the IOT, companies can reduce costs across their networks, improve efficiencies, discover more about their customers and develop new ideas.

The total market for the IOT is actually pretty immense. It’s expected that from 2023 to 2028, the IOT market will grow from $1.02 trillion to $2.06 trillion, a compounded annual rate of 15%. Check out more information on the IOT.

The Major Players in IOT

While the IOT encompasses a wide range of companies and industries, they typically fall into three categories:

Suppliers provide components that connect wireless devices.

  • Skyworks (SWKS): Mobile tech company that delivers front-end modules, radio frequency chips and power amplifiers.
  • Sierra Wireless (SWIR): One of the world’s largest suppliers of embedded modules and gateways which allow for machine-to-machine learning.
  • Intel (INTC): World’s largest microprocessor supplier for everything from mobile to industrial applications.

Enablement provides the software that enables the connections.

  • Amazon (AMZN): Amazon’s web services provide the processing platform to connect the IOT devices with their specialized AWS IOT platform.
  • AT&T (T): More than just the connections between wireless devices, AT&T offers a suite of software solutions to manage a businesses IOT.
  • Google (GOOGL): While Google owns hardware like the Nest thermostats and cameras, they also provide enablement platforms for people to develop and run their IOT devices.

Manufacturers and end users create devices that connect to and can be managed from the cloud.

  • GE (GE): An industrial giant pioneering the way of the industrial IOT, with connected devices from locomotives to healthcare equipment
  • Apple (APPL): Providing applications like the Healthkit and HomeKit that integrate iOS, tvOS, and watchOS, Apple aggregates data for users, allowing them to make decisions about things like their health and home.

How to Invest in The Internet of Things Stocks

Given the wide array of companies you can choose from for investing in the IOT, we recommend you take the following steps:

Which Part of Supply Chain Should You Be Exposed To?

Decide which part of the supply chain you want exposure to. As we previously discussed, investors can choose more pure plays in the IOT such as Skyworks or Sierra Wireless that are suppliers, those that provide the software such as Amazon, or the end users such as Apple or Fitbit.

Regardless of the choice, consider how exposed that company is to the IOT, as well as how broad its customer base is.

How Much Do You Invest?

Choose how much you want to invest. Once you’ve decided on the stock you want to purchase, you’ll need to decide how much you want to invest. Companies that are pure plays in the IOT business carry more industry-specific risk than those that make money from a broader assortment of sectors.

Choose a Broker

Find an appropriate broker for the transaction. As with the purchase of any stock, you’ll need to get set up with a broker that supports the purchase of your chosen company. If you are looking to invest in companies outside the U.S., you’ll need to find a broker who can purchase shares on other exchanges.

Purchase the Stock

Purchase the company stock. When you’ve made your selections you will enter an order with your broker online, over the phone, or in person. Transactions that purchase stock on exchanges in countries outside the U.S. generally cannot be automated through regular trading platforms.

Balancing Risk and Reward in IoT

As the IOT describes a broad array of activities, it’s important to understand the risk associated with the activities of a company in relation to the IOT. For example, 40% of Skyworks revenue is tied to Apple. Consequently, if you purchased shares in both Apple and Skyworks you might be assuming more risk on that specific supply chain than you might have intended.

Additionally, while some companies like Intel compete heavily in the IOT, they aren’t beholden to it in the way that smaller players like Skyworks or Sierra Wireless might be. However, the tradeoff is the relative safety provided by their diverse revenue streams means they aren’t as likely to see their company grow as quickly as smaller competitors.Want to learn more about investing? Check out Benzinga's guides to free stock trading, the best investing courses and the best investing books for beginners.

Frequently Asked Questions


Is buying IoT stocks right for you?


Investing in IoT stocks can be beneficial due to the growth potential of the industry, but it is important to consider individual financial goals, risk tolerance, and investment strategy. There are risks associated with investing in stocks, and thorough research and understanding of the industry and companies is necessary. Consulting with a financial advisor can provide guidance in aligning IoT stocks with overall investment objectives.


What are the risk of investing in the Internet of Things?


Investing in the Internet of Things (IoT) carries risks such as security vulnerabilities, privacy concerns, and the possibility of technological obsolescence. Cyber attacks and data breaches are more likely with the increasing number of connected devices, potentially causing financial and reputational damage. The collection and sharing of personal data in IoT devices raise privacy concerns and may lead to legal and ethical issues. Additionally, investing in IoT solutions may become outdated as technology advances. Investors should evaluate these risks and stay informed about the latest developments and security measures in the IoT industry.


Why is IoT important for companies?


IoT, or the Internet of Things, benefits companies by increasing connectivity and collecting data. It allows for real-time data gathering, automation, and improved customer experiences. Adopting IoT technology can drive innovation and give companies a competitive advantage.