How To Buy The Heart Project NFTs

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Contributor, Benzinga
January 25, 2022

Want to jump straight to the answer? You need Ethereum to buy NFTs, which you can get today on Gemini.

Generative AI Art, also known as GAN art, has exploded into the crypto space in the form of non-fungible tokens (NFTs). This progressive category of digital art has captured the minds of animators and the hearts of collectors. In contrast to traditional styles of art, the similarities and differences in each artwork make the collections more appealing and turn it into a community-driven art project, rather than a piece for a one-off collector. With GAN art, the artist uses their original work to train a machine that then generates a unique set of images based on a series of inputs. These images with a variety of unique traits are minted as NFTs and sold as a collection. 

What is The Heart Project?

The Heart Project released a collection of 10,000 NFTs living on the blockchain as collectibles. Every Heart was 0.08888 ETH at mint, but they’re now selling for around 1 ETH on the secondary markets. The “Heart” character has 235 unique attributes that have been plugged into a computer-generated AI with the possibility of creating over a trillion different combinations. Most buyers will choose the Heart that they identify with the most. In the first collection, the Heart project team sold 5,000 during a presale, and 5,000 were released on the NFT drop date. The team will reserve 250 NFTs for giveaways to the community. 

Brief History of The Heart Project NFTs

The Heart Project was created by Stefan Meier and Aidan Cullen in 2021. As two artists, they have come together to bring this unique project to life. Stefan had been working on a collection inspired by cartoons from his childhood, focusing on the heart shape as a universal message of love. He teamed up with Aidan, a fellow artist and cryptocurrency expert that helped to drive an active community to the project. 

The team behind this project plans to hold a percentage of all revenue from NFT sales for The Heart Project Fund. Every Christmas, the community members will decide on which charity will receive all the proceeds. Giving back is a core part of their mission with this collection.

Perks of Holding The Heart Project NFTs

When you become an owner of a heart within the collection you gain membership to the collaborative studio in The Heart Project’s Discord channel. With this unique membership, owners can contribute to future creations with shared ownership of NFTs. The membership acts like an organization where the members decide on the projects undertaken by the team. Essentially, the community of owners grows the community together. Starting with a music video, clothing project and game, every project will be shaped by the members. The team also partners with creators like musicians to develop creative projects and host exclusive events.

How to Buy The Heart Project NFTs

OpenSea is the most popular NFT marketplace where anyone with a crypto wallet can buy and sell their NFTs. As the largest marketplace for NFT collectibles, artists, sellers and buyers can browse the latest digital assets. Users can find anything from paintings to photographs to poetry available for purchase. The Heart Project NFTs are available to purchase on the platform. 

Browsing, buying and selling NFTs on the OpenSea platform is pretty straightforward. Once you have set up a crypto wallet with a popular wallet provider like MetaMask or Trust Wallet, you’ll connect it on the OpenSea platform. Once you connect your wallet, your account is ready. Within OpenSea, you can view the NFTs you have collected and customize your profile area. Be sure to add a secure email address and password. 

To buy an NFT, you can either make an offer in an NFT auction where you select the currency or buy an NFT out right at a fixed price. Note that you may have to pay a one-off gas fee. This is a transaction cost that must be paid to use Ethereum’s blockchain.

Step 1: Open an online account.

The first step in purchasing a Heart NFT is to open an account at a crypto exchange that sells Ether (ETH). You need ETH because the NFTs reside on the Ethereum blockchain. Two of the most reputable exchanges are Gemini and Coinbase Global Inc. (NASDAQ: COIN). Opening an account at either is easy, and both have well-designed, user-friendly trading platforms

  • Coinbase
    Best For:
    Active Crypto Traders
    securely through Coinbase's website

    Sum of median estimated savings and rewards earned, per user in 2021 across multiple Coinbase programs (excluding sweepstakes). This amount includes fee waivers from Coinbase One (excluding the subscription cost), rewards from Coinbase Card, and staking rewards. ³Crypto rewards is an optional Coinbase offer. Upon purchase of USDC, you will be automatically opted in to rewards. If you’d like to opt out or learn more about rewards, you can click here. The rewards rate is subject to change and can vary by region. Customers will be able to see the latest applicable rates directly within their accounts.

  • Gemini Crypto
    Best For:
    New Investors
    securely through Gemini Crypto's website

Step 2: Buy or download a wallet. 

Once you purchase Ether, you need a wallet to store your Ether and your NFTs. MetaMask connects to OpenSea. 

You may also want to invest in a good hardware wallet to securely store NFTs and cryptocurrencies. The Ledger hardware wallet is a great choice.

Best Hardware Wallet: Ledger

The best hardware wallet for storing your ETH and NFTs is the Ledger. The Ledger wallet comes in two models: the Nano S and Nano X. The Nano S is the less expensive model, but it cannot store as many apps as the Nano X. In addition, the Nano X is Bluetooth-enabled and works with the Ledger Live mobile app. 

Both wallets use an industry-leading specialized secure element chip for security. The secure element chip, which is used in credit cards and passports, provides the highest level of security for a chip. Regardless of the Ledger model you select, you are providing the highest level of protection for your crypto assets.

Best Software Wallet: MetaMask

MetaMask is a browser extension that works with Chrome, Firefox and Brave browsers. Because MetaMask is a browser extension that is both Ethereum wallet and Web3.0 provider, it can easily interact with decentralized applications (dApps) right from your browser. 

To install MetaMask, hoose your browser or mobile operating system, click on install MetaMask and follow the instructions. The last step will be to transfer ETH from the exchange to your MetaMask wallet.

Step 3: Send ETH To MetaMask.

If you have never transferred cryptocurrency before, It is good to practice completing test transfers first. Test transfers refer to moving small amounts of crypto first to test the process. You will want to pay attention to the gas fees, though, especially when transferring anything on the Ethereum blockchain.

Also, be sure to triple-check your deposit address. If you copy and paste the address, try checking the first four and the last four characters. The last thing you want to do is make a mistake on your deposit address. If you do, you will never receive the deposit.

Step 4: Make your purchase.

You can choose from a couple of ways to purchase NFTs from OpenSea. To mint a new NFT, follow these steps.

1. Navigate to OpenSea and connect your MetaMask wallet. 

2. Click on the “All Projects” tab and select whichever project you want to buy.

3. Select an NFT from the collection and click on “Purchase.” Your MetaMask wallet will prompt you to confirm the transaction.

4. After confirming the transaction, the NFT will be sent right to your wallet.


Bonus Section

Some of the reasons for buying Generative AI Art are the same as buying any piece of art. Buyers usually want to support artists and their projects. Another reason is that art has always been seen as a collector’s item and store of value. NFTs take this reason a step further with more utility, increased circulation and secondary marketplaces that are easily accessible to the general public.

Why Buy The Heart Project NFTs?

A key reason for today's eager buyers is participation in the broader crypto community. A certain amount of fear of missing out (FOMO) is attached to a number of the Generative AI projects in the NFT space that is likely to continue. 

The Heart Project has a goal to give back to the creative community and support digital spaces where NFT projects come to life, offering a space for creators to collect feedback and collaborate. It certainly helps that the founders are creative themselves and understand the time commitment, isolation and hard work it takes to complete a project before it is put out for the world to see.

Current Crypto Prices

While the NFT markets have been gathering momentum, the cryptocurrency markets have been volatile for the start of 2022. Bitcoin and Ethereum, along with most altcoins, are down over 20%. However, they had gained unforeseen growth in 2021. Unlike the stock market, cryptocurrency markets are open 24 hours a day, 7 days a week. To keep up to date with the latest cryptocurrency prices, check out Benzinga’s table below.

Is it Worth Getting an NFT in The Heart Project?

CryptoPunks have racked up record breaking revenue, and the Bored Ape Yacht Club has become a stamp of crypto approval for those who want to venture into the world of crypto and blockchain projects. In addition to the most popular collections, collections are using GAN art creation to connect with new audiences and deliver passion projects from creative collaborators. The Heart Project is one such project that uses technology to create a playful collection of artwork that is easily accessible by the crypto community at large.

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