How to Buy BlackBerry (BB) Stock

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Contributor, Benzinga
June 3, 2021
Last update: 3:51PM (Delayed 15-Minutes)
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Vol / Avg.6.279M / 10.377MMkt Cap1.650B
Day Range2.730 - 2.88052 Wk Range2.460 - 5.750

Latest: BlackBerry shares are trading higher amid continued interest from retail investors. Keep up on the news with Benzinga.

Headquartered in Waterloo, Canada, BlackBerry was founded in 1984. BlackBerry is a tech company that delivers end-to-end solutions for its customers. As a global leader in mobility solutions, BlackBerry provides services such as cybersecurity, Internet of Things (IoT) and artificial intelligence (AI). 

It offers a single platform for securing, managing and optimizing the deployment of intelligent endpoints for enterprises. The innovative technology solutions from BlackBerry enable its customers to stay ahead of the curve and reshape various industry verticals. These industries include financial services, healthcare, education, government administration, transportation, utilities and manufacturing. 

How to Buy BlackBerry (BB) Stock

You can look through thousands of companies that are listed on top stock exchanges such as NASDAQ and the NYSE. By signing up for an account on an online broker, you can easily manage your portfolio and trade stocks at your convenience.  

Take a look at Benzinga’s step-by-step guide to help you trade BlackBerry stocks.

  1. Pick a Brokerage

    You can choose from plenty of trusted online brokers. Online brokers let you trade a range of financial products such as stocks, options, futures and mutual funds. Many online brokers allow you to trade stocks commission-free. You can also trade stocks on the move using its mobile app for iOS and Android. 

    You can find a rundown of the best brokers on the market below.

  2. Decide How Many Shares You Want

    Depending on your trading strategy, you can decide the number of shares you want to buy. For instance, let’s say BlackBerry is currently trading at $15.52 and you want to invest $1,000 in the mobile company. You can buy up to 64 shares of BlackBerry. 

  3. Choose Your Order Type

    Online brokers let you choose between a broad range of order types to execute your trade. 
    The price of a stock constantly fluctuates on the stock market. A bid or a bid price is the highest amount of money a buyer is willing to pay for the stock. If BlackBerry trades at $15.52, you can set the bid price to $14. As soon the market price of BlackBerry falls to $14, your order will execute. 
    The ask price is the lowest amount of money a seller is willing to sell his shares. For example, let’s say BlackBerry is currently priced at $15.52. You can set the ask price for $16. As soon as the market price of BlackBerry rises to $16, your order will automatically get executed. 
    The difference between the bid and ask price of a stock is called the spread. If the bid price of BlackBerry is $14 and the ask price is $16, the spread is $2. Stocks with high liquidity have abundant buyers and sellers on the market. As a result, the spread tends to get tighter. 
    Similarly, stocks with low liquidity have fewer buyers and sellers on the market. Hence, the spread tends to get broader. In such cases, you might find it a challenge to trade stocks at your preferred price. 
    Limit Order
    You can buy and sell your stocks for a specific price with a limit order. You can assign your preferred price for a buy order and it will get executed when the stock price drops to that value or lower. Alternatively, you can assign a price for a sell order and it will get executed when the stock price reaches that value or a higher price. 
    Market Order
    You can instantly buy or sell a stock with a market order. Unlike a limit order, a market order is guaranteed to get executed. However, you might not get to trade the stock at your preferred price. 
    Stop-Loss Order
    You can limit your losses on a stock trade with a stop-loss order. For example, if the stock price of BlackBerry is $15.52, you can set a stop-loss value of $13. When the stock price reaches $13, it will automatically turn into a limit order and execute. A stop-loss order can potentially save you a lot of money if the stock price takes a plunge during market swings. 
    Stop-Limit Order
    A stop-limit order is similar to a stop-loss order. You have to assign 2 values for a stop-limit order — a stop-loss value and a limit value. For instance, if BlackBerry trades at $15.52, you can assign a stop-loss value of $11 and a limit value of $13. The order will not get executed when the stock price falls to $13. It will instead get turned into a market order and trade at any price between $13-$11. 

  4. Execute Your Trade

    Once you’ve decided on the number of shares you want to buy and the order type, you can execute it on the online broker. It might take a few minutes for the shares you have traded to reflect in your portfolio. 

BlackBerry Stock History

BlackBerry is trading at $8.61 and has a market cap of $4.8billion. The 52-week range is from $3.87 to $28.77 and it trades an average of 46 million shares daily. The company’s 2020 revenues were $893 million.


Historical performance of BlackBerry over the last 5 years.

Pros to Buying BlackBerry Stock

You can point to several advantages of investing in BlackBerry stocks:

  • As of January 26, 2021, BlackBerry stocks were up by almost 83% over last 5 trading days. The mobility solutions stock is also up by 172% since the beginning of 2021. This unprecedented upsurge in the BlackBerry stock proves profitable for its shareholders. 
  • BlackBerry is a highly liquid stock, with an average daily trade volume of 43 million shares. 
  • The mobility solutions stock has been highly volatile over the last few months. The 52-week range of BlackBerry has hit as low as $2.7 and has risen to $28.77, giving traders plenty of profitable opportunities to enter and exit the market.  

Cons to Buying BlackBerry Stock

On the other hand, know a few disadvantages of investing in BlackBerry stocks:

  • Compared to mobile manufacturers such as Apple (AAPL), Google (GOOGL), Samsung (SSNLF) and Microsoft (MSFT), BlackBerry has had a tough time competing in the mobile markets. 
  • BlackBerry does not issue dividends to its shareholders. This makes BlackBerry less appealing to long-term investors who depend on dividends as a source of income. 

Take Notice of BlackBerry

BlackBerry is more than a mobile manufacturing company. In the last few years, BlackBerry has ventured out of its comfort zone by investing in upcoming technologies. Its futuristic solutions have helped BlackBerry become a trusted name in cybersecurity, embedded systems and IoT. BlackBerry's low-cost stocks make it affordable and accessible to new investors and professional traders.