Best Financial Advisors in Madison, Wisconsin

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Despite its relatively small population of 250,000 people, Madison, Wisconsin is a hub of economic activity. The University of Wisconsin-Madison is consistently ranked as 1 of the best economic programs in the country, and it drives the city’s money-focused culture. 

Financial advisors in the city don’t fall short of this standard. Find your match with Benzinga’s list of the best financial advisors in Madison, Wisconsin.

Best Independent Financial Advisor: RMR Wealth Advisors

RMR Wealth Advisors offers holistic, customized wealth management that can be comprehensive or focused on a singular goal like retirement. This firm’s overall goal is to grow and protect your wealth with custom-fit, goal-driven strategy. 

The fee-only firm offers the following advisory services:

  • Comprehensive financial planning
  • Portfolio and cash flow management 
  • Financial coaching, planning and specific analysis
  • Investment manager search and monitoring
  • Retirement plan consulting
  • Family office services

As your fiduciary, the firm is obligated to act in your best interest. Advisors don’t receive commission for selling specific products, so you’ll receive advice unclouded by bias and conflicts of interest.

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RMR WEALTH ADVISORS LLC

RMR WEALTH ADVISORS LLC

$240,029,961
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)
$250,000
2
125
Yes
4
6
  • Financial planning services
  • Selection of other advisers (including private fund managers)
Address

400 INTERLAKE DRIVE SUITE 200 MADISON WI, 53716-3808

Phone number

608-663-7676

Best For
Customizable Robo Investing

Best Robo-Advisor: M1 Finance

Want the convenience of a robo-advisor without losing control of the strategy? M1 Finance is a digital investment manager that leaves you to helm your goals and strategy.

You’ll select your investing schedule and allow dynamic rebalancing to handle your portfolio. 

There are more than 80 expertly-designed portfolio mixes to choose from. Or customize your own portfolio with low-cost exchange-traded funds (ETFs) and individual stocks. M1 utilizes fractional shares as well.

M1 Basic is free and requires an $100 minimum account balance. If you’d like to invest more, M1 Plus offers the choice between morning and afternoon trading windows and costs $125 annually. If you have at least $25,000 invested, you can utilize both windows.

Although M1 doesn’t offer financial planning, you can start shaping your long-term wealth building plan.

Best for Asset Allocation: Mendota Financial Group

Mendota Financial Group is a fee-only firm that offers ongoing wealth management, 1-time financial consulting, asset allocation and financial education. 

Asset allocation refers to the strategy of balancing your portfolio by investing in the asset classes of cash, fixed income and equities. 

Your Mendota Financial Group advisor will adjust the portion of your investments allocated to these asset classes in response to a variance of factors. These may include risk tolerance, financial goals, your investment time horizon and your assets as whole, including those not under management.

This strategy balances risk and reward to best meet your financial goals.

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MENDOTA FINANCIAL GROUP, LLC

MENDOTA FINANCIAL GROUP, LLC

$185,341,397
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)
None
4
103
Yes
43
4
  • Financial planning services
  • Selection of other advisers (including private fund managers)
Address

634 WEST MAIN STREET SUITE 302 MADISON WI, 53703

Phone number

(608) 223-9211

Best For
ETF Investors

Best Mobile App: Betterment

Keep your financial advisor with you wherever you go with Betterment’s robo-advisory services. The Betterment app is at the top of its class, providing frictionless digital management. As a client, you can qualify for 2 tiers of membership — Betterment Digital and Betterment Premium. 

Betterment Premium requires a minimum account balance of $100,000 of assets under management (AUM) or the amount of money you have invested under an advisor’s direction. 

Betterment Digital is more accessible with no account minimum and a 0.25% management fee. You can purchase modular packages starting at $199 for guidance with targeted areas like retirement planning.

Available account options are individual and joint non-retirement accounts, IRAs,and trust. While Betterment won’t directly manage these, you can link external accounts like a 401(k) with Premium for advising purposes for a more holistic view of your finances. 

Investment strategy is goal-driven. Choose from a socially-responsible portfolio mix or the Goldman Sachs Smart Beta option for higher returns through potentially-risky investments. The BlackRock Target Income portfolio relies on bond investment, insulating your income by protecting from risk. You may also customize a Flexible Portfolio to fit your unique goals.

Best for Long-Term Wealth Management: John F. Suby Wealth Management

John F. Suby Wealth Management is a firm that believes building lasting, familiar relationships with clients is crucial to successful wealth management. 

Its wealth management services are comprehensive and holistic. The following services are offered:

  • Investment management and monitoring
  • Retirement planning
  • Estate plan review
  • Financial statement review

Other services like accounting are available with John. F Suby’s parent company — The Suby Group.

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JOHN F SUBY WEALTH MANAGEMENT LLC

JOHN F SUBY WEALTH MANAGEMENT LLC

$678,320,292
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)
N/A
N/A
102
Yes
91
4
  • Financial planning services
  • Selection of other advisers (including private fund managers)
Address

2901 WEST BELTLINE HWY SUITE 201 MADISON WI, 53713

Phone number

608-273-3100

Best For
High Net Worth Individuals

Best Portfolio Analysis: Personal Capital

Personal Capital offers wealth management services if you have at least $100,000 in assets. If you’re not quite there yet, you may still use Personal Capital’s free suite of financial tools to gain financial literacy and start building your wealth.

Personal Capital’s advisory services include comprehensive financial planning and investment management. If your accounts fall between $100,000 and $200,000, you’re eligible for investment management by a team of expert human advisors. 

Once your account reaches $200,000 to $1 million, comprehensive financial planning is available. At this tier, you’ll develop a relationship with 2 financial advisors dedicated to your account.

Wealth investment management fees range from 0.89% to 0.49%. Your rate depends on the size of your balance.

Best For
Comparing Advisors

Best for Finding Custom Financial Advisors: SmartAsset

Find the right financial advisor to prepare for your future with SmartAsset. SmartAsset‘s online platform connects investors, soon-to-be-retirees and retirees with financial advisors from across the country. 

As the 1st comprehensive solution for easily and securely pairing investors with financial advisors, SmartAsset can help you find an advisor based on your location, assets and personal preferences. 

Answer a brief survey regarding your preparedness for retirement, investment style and contact information. Then SmartAsset’s algorithm can match you with the best financial advisor for you.

Frequently Asked Questions

Q: Can financial advisors help mitigate debt?

A: Yes. Talk to your advisor about debt management if that’s a financial goal. Your advisor can’t directly handle debts for you, but they can advise you on best practices for your specific situation.

Q: What’s the difference between financial planning and retirement planning?

A: A comprehensive financial plan often includes retirement planning as a segment. Retirement planning can also be a standalone service. Retirement planning capitalizes on the income you earn throughout your working years to ensure financial security throughout the span of your lifetime. Financial planning can be modular or comprehensive to grow your wealth as much as possible while you’re earning income.

Q: Which certifications should my financial planner have?

A: A planner should be a Certified Financial Planner™ (CFP®), Certified Public Accountant (CPA) or Chartered Financial Analyst® (CFA®). A CFP is the most comprehensive certification. CPAs specialize in accounting and tax planning. CFA expertise lies in investment and financial analysis. 

Find a Financial Advisor

Whether you’re just beginning your professional career or nearing its end, a good financial advisor can do wonders for your financial map. The guidance of an expert can help you identify your financial goals and the best way to meet them. Many advisors offer free 1st time consultations. Get in touch today to start making the most of your income.

Methodology

To determine the top financial advisors in Madison, Wisconsin, we pored through all SEC-registered advisory firms who have an office in Madison, Wisconsin. To winnow down the list we only included advisors who were registered fiduciaries, had no past disclosures and have minimal personal conflicts of interest. To further break down the list to the true top advisors in the area, we gave weight to advisors that offered both investment management and planning, had no conflicts of interest, had offices in multiple states, have a wrap fee program and have over $50 million in assets under management.