Perion Network Ltd was incorporated in the State of Israel in November 1999 under the name Verticon Ltd. and changed its name to Incredimail Ltd. in November 2000. In November 2011, the Company changed its name to Perion Network Ltd. The Company completed its initial public offering in the United States on February 3, 2006. The Company is a digital media company that provides products and services to consumers, focusing on second wave adopters. The Company's provides customized and entertaining email software products, software for sharing digital photo creations, instant messaging enhancement software and a variety of free, fun, easy-to-use and safe application and downloadable expression content. The Company's products include primarily: IncrediMail, a communication client; Smilebox, a photo sharing and social expression product and service; and Sweet IM, an instant messaging application. IncrediMail is a unified messaging application that enables consumers to manage multiple email accounts and Facebook messages in one place with an easy-to-use interface and extensive personalization features, and is available in over 100 countries in 8 languages. Smilebox is a photo sharing and social expression product and service that quickly turn life's moments into digital keepsakes for sharing and connecting with friends and family in a fun and personal way. SweetIM is an instant messaging application, enabling consumers to personalize their everyday communications with free, fun and easy-to-use content. All of its products were initially offered for use on desktop computers. The Company's Competitors includes Google, Microsoft, Yahoo, Ask, Interactive Corporation, AOL, Blucora, AVG Technologies and others. The Company is subject to a number of U.S. federal and state and foreign laws and regulations that affect companies conducting business on the Internet and also subject to U.S. federal and state laws regarding copyright infringement, privacy and protection of user data, many of which are subject to regulation by the Federal Trade Commission.