Marketo Inc was incorporated in California in January 20, 2006 and reincorporated in the state of Delaware in 2010. The Company provides cloud-based marketing software platform that enables organizations to engage in modern relationship marketing. Its software platform is designed to enable the effective execution, management and analytical measurement of marketing activities, helping organizations to acquire new customers more efficiently, build stronger relationships with existing customers, improve sales effectiveness and drive faster revenue growth. Its platform delivers an easy-to-use, integrated suite of advanced applications, which today include Marketing Automation, Social Marketing, Sales Insight and Revenue Analytics. To enable its customers to obtain maximum value from Company's platform, it has created an ecosystem of third-party applications, as well as a network of resources to foster marketing thought leadership, sharing and collaboration among users. It provides customers with professional services, delivered by marketers, for marketers, to enable rapid time to value through effective implementation and use of its solutions. Its client base includes business services, consumers, financial services, healthcare, manufacturing, media, technology and telecommunication. It markets and sells products directly and through a growing network of distribution partners. The Company provides its solutions on a subscription basis. Its applications include Marketing Automation, Social Marketing, Sales Insight, and Revenue Analytics. The Company faces competition from other software companies that develop marketing software and from marketing services companies that provide interactive marketing services.