Temu is an e-commerce platform launched in 2022 by PDD Holdings, the parent company of Chinese online retailer Pinduoduo. The platform connects consumers with manufacturers, offering a broad selection of low-priced goods across categories such as apparel, electronics, home goods, and accessories. Temu operates on a cross-border model, shipping products primarily from China to markets including the United States, Canada, and Europe, and has rapidly grown through aggressive pricing and marketing strategies.