Fitbit is a U.S.-based consumer electronics brand known for its wearable fitness trackers and smartwatches. Founded in 2007, the company designs devices that track physical activity, heart rate, sleep quality, and other health metrics. Fitbit's products integrate with mobile apps to provide users with detailed health and fitness insights. In 2021, Fitbit became a subsidiary of Google, expanding its role in health technology and wearable innovation.