Headquartered in Herzogenaurach, Germany, Adidas is the world's second- largest provider of athletic footwear and apparel. The firm generated more than EUR 19 billion in revenue during 2016, including more than EUR 5 billion in Europe, EUR 3.4 billion in North America, and EUR 3 billion in Greater China. Adidas offers a broad range of products across four divisions: Adidas (85% of sales), Reebok (8%), TaylorMade-Adidas Golf (5%), and Reebok-CCM Hockey (1.4%), as of the end of 2016. The golf and hockey businesses should be divested in 2017.
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