Amidst the fast-paced and highly competitive business environment of today, conducting comprehensive company analysis is essential for investors and industry enthusiasts. In this article, we will delve into an extensive industry comparison, evaluating Airbnb (NASDAQ:ABNB) in comparison to its major competitors within the Hotels, Restaurants & Leisure industry. By analyzing critical financial metrics, market position, and growth potential, our objective is to provide valuable insights for investors and offer a deeper understanding of company's performance in the industry.
Airbnb Background
Airbnb is the world's largest online alternative accommodation travel agency; it also offers booking services for boutique hotels, experiences, and hotel-like services. Airbnb's platform offers over 9 million active accommodation listings. Listings from the company's 5 million-plus hosts are spread over almost every country in the world. In 2025, 42% of revenue was from North America, 39% from Europe, the Middle East, and Africa, 10% from Latin America, and 9% from Asia-Pacific. Transaction fees for online bookings account for all its revenue.
| Company | P/E | P/B | P/S | ROE | EBITDA (in billions) | Gross Profit (in billions) | Revenue Growth |
|---|---|---|---|---|---|---|---|
| Airbnb Inc | 37.87 | 12.54 | 7.68 | 10.57% | $0.93 | $2.98 | 16.54% |
| Royal Caribbean Group | 17.43 | 7.38 | 4.10 | 11.25% | $1.85 | $2.29 | 6.48% |
| Viking Holdings Ltd | 27.12 | 22.43 | 5.24 | 44.1% | $0.76 | $1.0 | 16.49% |
| Carnival Corporation Ltd | 11.61 | 2.50 | 1.33 | 14.14% | $2.98 | $3.81 | 3.46% |
| Expedia Group Inc | 17.25 | 27.23 | 2.21 | 98.38% | $1.32 | $3.91 | 13.97% |
| Hyatt Hotels Corp | 199.93 | 4.62 | 2.15 | 3.37% | $0.33 | $0.39 | 1.16% |
| Norwegian Cruise Line Holdings Ltd | 9.44 | 2.78 | 0.75 | 8.89% | $0.69 | $1.05 | 4.89% |
| Choice Hotels International Inc | 14.96 | 33.44 | 3 | 45.84% | $0.13 | $0.22 | 3.36% |
| Hilton Grand Vacations Inc | 19.62 | 2.44 | 0.56 | 1.04% | $0.16 | $0.35 | 7.27% |
| Average | 39.67 | 12.85 | 2.42 | 28.38% | $1.03 | $1.63 | 7.13% |
Through an analysis of Airbnb, we can infer the following trends:
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A Price to Earnings ratio of 37.87 significantly below the industry average by 0.95x suggests undervaluation. This can make the stock appealing for those seeking growth.
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With a Price to Book ratio of 12.54, significantly falling below the industry average by 0.98x, it suggests undervaluation and the possibility of untapped growth prospects.
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With a relatively high Price to Sales ratio of 7.68, which is 3.17x the industry average, the stock might be considered overvalued based on sales performance.
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The company has a lower Return on Equity (ROE) of 10.57%, which is 17.81% below the industry average. This indicates potential inefficiency in utilizing equity to generate profits, which could be attributed to various factors.
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With lower Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) of $930 Million, which is 0.9x below the industry average, the company may face lower profitability or financial challenges.
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The company has higher gross profit of $2.98 Billion, which indicates 1.83x above the industry average, indicating stronger profitability and higher earnings from its core operations.
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The company's revenue growth of 16.54% exceeds the industry average of 7.13%, indicating strong sales performance and market outperformance.
Debt To Equity Ratio

The debt-to-equity (D/E) ratio is a measure that indicates the level of debt a company has taken on relative to the value of its assets net of liabilities.
Considering the debt-to-equity ratio in industry comparisons allows for a concise evaluation of a company's financial health and risk profile, aiding in informed decision-making.
In terms of the Debt-to-Equity ratio, Airbnb can be assessed by comparing it to its top 4 peers, resulting in the following observations:
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Airbnb has a stronger financial position compared to its top 4 peers, as evidenced by its lower debt-to-equity ratio of 0.32.
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This suggests that the company has a more favorable balance between debt and equity, which can be perceived as a positive indicator by investors.
Key Takeaways
For Airbnb in the Hotels, Restaurants & Leisure industry, the PE and PB ratios suggest the company is undervalued compared to its peers. However, the high PS ratio indicates a premium valuation based on revenue. In terms of profitability, Airbnb's low ROE and EBITDA suggest lower returns compared to industry peers. The high gross profit and revenue growth indicate strong operational performance and potential for future growth.
This article was generated by Benzinga's automated content engine and reviewed by an editor.
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