Ford's total sales for the year climbed 6.0% to 2,204,124 vehicles, with overall market share reaching 13.2%. In the fourth quarter, Ford sales were up 2.7%, again outperforming the industry, with market share increasing in Q4 by 0.9 percentage points. It was Ford's best annual sales and Q4 performance since 2019.

By the Numbers (2025)

Responding to Customer Demand for Affordability

• Combined total sales of entry-level trims on Maverick, Ranger and Bronco Sport climbed 41.3% in Q4, responding to customer demand for affordability.

• America's most affordable truck, the Ford Maverick, achieved record Q4 sales of 34,147 vehicles, marking a 54.2% increase. For the full year, Maverick sold a record 155,051 pickups. Total sales of the entry-level XL were up 105.1% for the quarter and 29.5% for the year. The higher-equipped Maverick XLT was up 68.8% in Q4 and 19.7% for the year.

• Ford's second most affordable truck, the Ford Ranger, recorded an annual sales increase of 53.6% on sales of 70,960 pickups. Total sales of the entry level XL were up 62.9% in Q4 and 82.3% for the year. At the higher end, Ranger Lariat was up 18.1% for Q4 and 24.1% for the year.

Unmatched Truck Powertrain and Configuration Choices Power Growth

Trucks: Dominating the Market

• F-Series sold 828,832 trucks in 2025, an increase of 8.3%, outselling its nearest competitor by almost 250,000 trucks and expanding its lead over 2024. As America's best-selling hybrid pickup, the F-150 Hybrid achieved record sales of 84,934 trucks, up 15.0% over last year.

• Maverick had its best sales year ever with 155,051 vehicles sold. This was capped off with record Q4 sales of 34,147 pickups, up 54.2%.

• Transit van posted its best sales since its U.S. market introduction in 2014, totaling 161,797 vans in 2025.

• All-in, Ford truck sales for the year, including pickups and vans, reached 1,268,749 vehicles, solidifying Ford's position as America's best-selling truck manufacturer.

Hybrid: Best Year Ever

Ford sold a record 228,072 hybrid vehicles in 2025, marking a 21.7% increase. The year concluded with record hybrid sales in Q4, with 55,374 vehicles sold. Ford's powertrain diversification enabled it to outsell the combined electrified sales (hybrid, plug-in hybrid, and electric) from GM and Stellantis, demonstrating Ford's ability to achieve record hybrid volumes even when conditions for electric vehicles shift.

Hybrid Key Performers:

• Hybrid sales achieved new Q4 and annual sales records, with 55,374 vehicles for the quarter and an all-time record 228,072 hybrid vehicles for the year.

• F-150 Hybrid sold a record 84,934 trucks in 2025, up 15.0%, retaining its title as America's best-selling full-size hybrid pickup. It concluded the year with a record Q4, selling 24,159 trucks.

• Maverick Hybrid totaled 81,034 pickups in 2025, up 17.9%, setting a new sales record making it America's best-selling mid-size hybrid truck again in 2025.

Electric Vehicle Sales:

Sales for Ford's electric vehicles totaled 84,113 vehicles on just three vehicle nameplates. Mustang Mach-E sales totaled 51,620 electric SUVs in 2025 – a level consistent with record sales of 2024. Ford's next all-new EV from the Universal EV Platform will be the fully connected midsize pickup truck assembled at Louisville Assembly Plant starting in 2027.

SUVs: Explorer, Bronco, Expedition Drive Growth

• Expedition achieved its best annual sales since 2019, with full-year sales of 85,921 SUVs, up 10.1%. Expedition Tremor total sales are up 180% over last year's outgoing Timberline trim.

• Bronco notched its best Q4 and full year ever with 36,086 sales (+12.0%) in Q4 and 146,007 sales (+33.7%) for the year. The Bronco family (Bronco + Bronco Sport) collectively hit a record 280,500 SUVs (+19.9%). The affordable entry model Bronco and Bronco Big Bend trims more than doubled their sales for the year.

• Off-road performance trims (Raptor, Tremor, Timberline, FX4) accounted for 20.6% of Ford's U.S. total mix this year, up 2.0 points compared to a year ago. Sales of off-road performance trims were up 17.6% in 2025 on sales of 453,433 trucks and SUVs.

• Within the Off-road performance trims, Raptor had its best year on record. Sales are up 8.9% for the year, with Bronco Raptor up 7.8%, Ranger Raptor up 18.8%, and F-150 Raptor up 6.1%.

Commercial Leadership: Ford Pro Expands and Transit sets New Record

Ford remains No. 1 in commercial vehicles, based on Ford's analysis of the most recent registration data through October, with Class 1-7 truck and van share rising to 42.9% (+1.8 points year-over-year).

• Transit continues as America's best-selling van with record 2025 sales of 161,797 vans (+5.9%).

• Super Duty also saw gains for the year, with sales up 9.5%. This marked Super Duty's best sales year since 2004.

Lincoln Navigator Best Sales Year Since 2007

Lincoln recorded its second year of sales topping 100,000 vehicles. Navigator led the way in year-over-year growth, ending 2025 with sales up 42.8%, its best since 2007 on total sales of 22,185 SUVs.

Digital & Services: Momentum Continues for Ford Pro Intelligence and BlueCruise

• Ford Pro Intelligence paid software subscriptions grew by approximately 30% year-over-year in Q4 with a total of about 840,000 active subscriptions today.

• BlueCruise hands-free highway driving surpassed 8.5 million cumulative hours at the end of the fourth quarter, with updates continuing to provide new hands-free capability to earlier model year vehicles.

Looking Ahead

The Explorer Tremor and F-150 Lobo street truck began sales in Q4. Explorer Tremor brings an available 400-horsepower EcoBoost engine and added off-road capability, while F-150 Lobo offers a lowered stance, 5.0-liter V8 and unique street-performance style — further expanding Ford's performance-oriented lineup.

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About Ford Motor Company

View source version on businesswire.com: https://www.businesswire.com/news/home/20260106302748/en/

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