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Strategy (NASDAQ: MSTR) has emerged to become one of the world’s largest holders of Bitcoin and a favored proxy for investors who want to hold the cryptocurrency using a more regulated asset class. Its share price shot up a year ago, following Bitcoin’s sharp rise, but gains have since tempered.
Below, we’ll take a close look at how Strategy stock is performing today, where its valuation stands, and what experts think could happen to its price in 2025, 2026, and 2030. You’ll find projections from Wall Street analysts and independent models, along with an overview of the key trends, possible risks, and different opinions shaping Strategy’s future.
Strategy Current Stock Overview
- Market Cap: $97.16 billion
- Trailing P/E Ratio: 23.45
- Forward P/E Ratio: 7.55
- 1-Year Return: 159%
- 2025 Year to Date: Up 18%, a significant slowdown from its 1-year return, but also far more possible to maintain long-term.
As of September 2025, Strategy (MSTR) trades at about $342 per share, after a steep rise in late 2024 that has resulted in a 159% year-over-year return for the stock. A trailing P/E of 23.45 doesn’t reflect the recent investments the company has made, but a forward P/E of 7.55 may also be slightly unrealistic considering a lot of the company’s value is based on the value of Bitcoin, which sits at all-time highs that are not guaranteed to continue. Share price growth has slowed to a more realistic 15% year-to-date, but a reverse is also possible if the price of Bitcoin were to drop dramatically.
Strategy, which changed its name from MicroStrategy this year, is a business intelligence (BI) company that also happens to be one of the largest holders of Bitcoin on the market, which gives it an unusual company configuration. The BI side produces a line of products that have steady demand, but they don’t generate revenue near what the other part of the company, a Bitcoin treasury, is producing. However, because the treasury’s value is based entirely on the value of Bitcoin itself, unprecedented Bitcoin prices since 2024 may be setting investors up for risks.
Bitcoin has a long history of soaring to unprecedented heights and then plummeting violently, which implies on-going risk associated with MSTR. The current lack of cryptocurrency regulation doesn’t help this case, but if Bitcoin is one day held to similar reporting requirements as other securities, Strategy could become a more stable bet.
Despite the bulk of the company’s value coming from its Bitcoin treasury, analysts still consider it a Buy in September, with five Buy recommendations issued in August from analysts including Cantor Fitzgerald, Benchmark, and BTIG. Price targets in the mid to upper $500 range also imply upside for the stock.
Quick Snapshot Table of Predictions
Year | Bullish Prediction | Average Prediction | Bearish Prediction |
|---|---|---|---|
2025 | $369.23 | $311.28 | $224.61 |
2026 | $412.29 | $317.54 | $229.81 |
2027 | $1039.81 | $590.35 | $257.95 |
2028 | $911.88 | $741.59 | $539.45 |
2029 | $986.98 | $727.75 | $494.28 |
2030 | $677.68 | $589.19 | $507.59 |
2031 | $1262.62 | $845.81 | $533.82 |
2032 | $1143.38 | $985.39 | $796.22 |
2033 | $1213.37 | $978.1 | $754.11 |
2040 | $2661.42 | $2296.63 | $1853.34 |
2050 | $5601.92 | $4855.37 | $4195.88 |
The forecast range in this table is based on algorithmic projections provided by CoinCodex. These models use historical price trends, volatility patterns, and moving averages to estimate future stock prices over multiple time horizons.
Bull & Bear Case
When considering any stock, it’s important to examine both bull and bear cases before making a final decision. Here’s what those look like now.
Bull Case
- EPS growth has increased by almost 700% this year, far surpassing its 3-year average of 76%.
- Five-year total stock return of over 2,200% shows a remarkable growth trend and puts MSTR in the top of its industry.
- TTM net income growth of 2,353% places it among the top of its industry.
Bear Case
- DCF analyst using EPS places the fair value of this stock around $182, well below the current price of about $334.
- Total debt has increased by 112% over the past year to $8.16 billion.
- FCF yield of -35.82% is even lower than its 3-year average of -21.60%
- Growth is largely based on the price of Bitcoin, which is a largely unregulated cryptocurrency and has no real assets behind it to keep it from falling to zero if interest wanes.
Strategy Stock Price Prediction for 2025
Analysts see continued gains ahead for Strategy through 2025, largely tied to the strength of Bitcoin sentiment. The company’s valuation has been closely tethered to crypto markets, with its large Bitcoin holdings driving much of the stock’s momentum. While strong sentiment could keep pushing shares higher, a sharp downturn in Bitcoin would leave its business intelligence unit unable to sustain current levels on its own.
Strategy Stock Price Prediction for 2026
Forecasts for MicroStrategy in 2026 remain broadly consistent with 2025 levels. The company’s valuation continues to hinge on Bitcoin sentiment, with stability possible if crypto demand holds strong. However, a shift in sentiment toward digital assets could quickly weigh on shares, given how much of MicroStrategy’s market value is tied to its Bitcoin exposure.
Strategy Stock Price Prediction for 2030
By 2030, projections suggest a wide range of potential outcomes for MicroStrategy. Balanced growth models point to moderate appreciation, while more aggressive forecasts envision significantly higher valuations if Bitcoin demand remains strong. Because so much of the company’s market value is tied directly to Bitcoin, long-term results will depend heavily on crypto adoption trends, regulatory developments, and the stability of digital asset markets.
Investment Considerations/Closing Summary
Strategy is a stock built for the crypto-curious or those who want to invest in Bitcoin without having to hold a largely unregulated security directly. Because so much of the value of Strategy is based on its Bitcoin treasury, it gives investors a great deal of exposure to the coin without direct investment. The company’s business intelligence unit is strong, but represents a small fraction of the overall value.
Key risks: Major risks exist with this stock due to its significant exposure to Bitcoin. The regulatory environment is currently in flux, with a wide range of potential outcomes possible. If Bitcoin popularity remains high and the coin’s value remains at record levels, MSTR’s value should remain stable or better, but due to the uncertain nature of cryptocurrencies, significant risks to the value of the Bitcoin treasury exist.
FAQ
Is Strategy a good long-term investment?
The BI portion of Strategy is healthy and seems resilient for the long-term, however, the Bitcoin treasury, from which a great deal of the current value comes, is less certain. If sentiment toward Bitcoin wanes or proposed regulations push prices downward, MSTR may go with it.
What will Strategy be worth in 2030?
Analysts and CAGR modeling predict that Strategy could be worth between $491.36 and $1,277.58 in 2030, but this is largely dependent on the value of its Bitcoin treasury at the time.
Does Strategy pay a dividend?
No, Strategy does not currently pay a dividend. A large number of growth companies reinvest their profits back into their businesses.
About Kristi Waterworth
Kristi Waterworth is a journalist with over 30 years of experience, including more than 10 years writing about real estate, investing, and cryptocurrency. You can find her work in publications like The Motley Fool and US News and World Report.
