Snap (SNAP) Stock Price Prediction: 2025, 2026, 2030

Analysts are saying that Snap could hit $2.42 by 2030. Bullish on SNAP? Invest in Snap on SoFi with no commissions. If it’s your first time signing up for SoFi, you’ll receive up to $1,000 in stock when you first fund your account. Plus, get a 1% bonus if you transfer your investments and keep them there until December 31, 2025.

Snap Inc. (SNAP) has recently been one of the more volatile performers in the Communication Services sector, but its large user base on messaging app Snapchat, investments in innovation, and low price could make it an appealing option for long-term growth investors with a high-risk tolerance.

Below, we’ll draw on recent trends, Expert analysis, and algorithmic projections to survey Snapchat stock price predictions for 2026, 2026, and 2030.

Current Snap Stock Overview

• Market cap: $14.06 Billion
• Trailing P/E Ratio: - -
• Forward P/E Ratio: 19.49
• 1-Year Return: -23.03%
• 2025 Year to Date: -27.76% Stock performance remains volatile as Snap loses money but invests for future growth.

As of November 2025, Snap Inc. (SNAP) trades over $8 per share, and investor sentiment is extremely mixed with the current price near an all-time low and down 90% from its record high of $83.

The company is currently losing money on a net income basis, but it is investing for future growth, leading some analysts to find it undervalued with huge upside potential; others worry that factors like risk, volatility and competition may be too great for Snap to sustain, despite recent signs of recovery. Investors are also waiting to see if Snap’s investments in artificial intelligence (AI), augmented reality (AR), and subscription services will be enough to render a long-term turnaround.

Wall Street sentiment toward Snap (SNAP) is quite mixed. According to Benzinga, 31 analysts cover the stock, with a consensus price target of $10.79, ranging from a high of $16 (JMP Securities) to a low of $6.5 (Stifel). The three most recent ratings from Citigroup, Truist Securities, and UBS, average $10.33, implying a 27% upside from current levels. This reflects confidence in Snap’s long-term growth despite recent stock price patterns.

Quick Snapshot Table of Predictions

Bull & Bear Case

Bull Case

• Snap’s subscribership to Snapchat +, its service that provides pre-release access to new features, has increased 42% over the last year, diversifying revenue streams with recurring income that is not reliant on or subject to the volatility of the ad market.
• Snap has invested heavily in AR, and some analysts believe it is one of the top AR stocks. The company is preparing to release Specs, its sixth-generation AR glasses, that allow users to see and interact with digital imagery. 
• Investment and implementation of new AI programs, including advanced machine learning capabilities in its ad technology platform, have improved Snap’s direct response advertising; and it expanded its ad base by plugging into small and medium-sized businesses, fueling a 60% increase year-over year.
• Snapchat has a substantial user base that continues to grow. By targeting young, mobile-first audiences, Snapchat has experienced huge international growth with half of its users now located outside North America and Europe. Remaining focused on a youthful demographic, Snap recently acquired Saturn, a digital scheduling app primarily used by American teens, as it looks to expand its user base by appealing to the next generation of digitally-savvy youth.

Bear Case

• SNAP is in a falling trend, and factors that suggest a continued descent include its financials, vulnerability to economic changes, and even current valuations being too high.
• While Snapchat’s disappearing, unfiltered content with unique AR features is different from other social media, platforms like Instagram and TikTok continue to innovate and are major competition for both users and advertisers.
• Investors worry that despite efforts to diversify its revenue streams, Snap is still heavily reliant on ad revenue, which makes it vulnerable to economic and retail trends.
• Snap operates at a loss, and it continues to pour money into expensive research and development. It remains to be seen if those investments will pay off, as investors question the profitability of Snap’s AR projects.

Snapchat Stock Price Prediction for 2025

Bullish Prediction

$8.16

Average Prediction

$7.53

Bearish Prediction

$7.07

Invest Now

Analysts see only conservative upside in the near term, with volatility expected as Snap navigates immediate hurdles. The company is still losing money and is recovering from technical issues with its ad platform that caused significant revenue loss.

Snap also faces a class-action lawsuit alleging it overstated ad revenue growth. Even so, some bulls see potential for longer-term growth, and the majority of analysts currently rate the stock a Hold.

Snapchat Stock Price Prediction for 2026

Bullish Prediction

$7.26

Average Prediction

$4.22

Bearish Prediction

$2.83

Invest Now

Challenges are expected to continue for Snap through 2026, with analysts pointing to ongoing losses, pressure from larger competitors, and concerns about share dilution. Broader economic uncertainty also weighs heavily, since Snap’s reliance on ad revenue makes it especially vulnerable to downturns.

While some analysts note potential upside from the company’s technology investments and expanding subscription base, those improvements are seen as long-term and unlikely to materially boost performance in the near future.

Snapchat Stock Price Prediction for 2030

Bullish Prediction

$2.42

Average Prediction

$1.12

Bearish Prediction

$0.46

Invest Now

Analysts see Snap’s long-term outlook hinging on whether its investments and diversification efforts begin to pay off. Sustained growth in user engagement, monetized features, and a bigger role in e-commerce could materially improve the company’s financial position by 2030.

However, downside risks remain significant — including eroding market share from larger competitors, rising costs, ongoing litigation, and heightened regulatory pressures.

Investment Considerations

Snap stock may not be right for growth investors with a short-term horizon. While there is potential for return on investment, a turnaround is expected to take some time, and the stock is not forecast to outpace the market average. While on the surface Snap might look appealing to value investors due to its low price, there is much debate over whether the stock is currently a value trap. Regardless of investment style, Snap, is a low-priced stock, susceptible to economic and market volatility, with a significant potential upside, but is considered high-risk.

Frequently Asked Questions 

* Plus500 is a Benzinga Partner and the promotion of this offer was sponsored by the Partner. This does not impact the content at all.