How to Invest in Upcoming IPOs

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Contributor, Benzinga
September 6, 2023

Learn more on how to invest in upcoming IPOs and stay up to date on all IPO news with Benzinga.

Budding companies that start trading on the stock exchange with an initial public offering (IPO) can make a worthwhile investment. If you’re an early investor in these new business ventures, you could make a profit in a short time. Here is how to invest in upcoming IPOs.

What is an Upcoming IPO?

An initial public offering (IPO) is the first time a privately owned business offers equity shares in its company to public investors. At this time, the company is underwritten by an investment bank or a broker that buys a limited amount of shares for a set share price. These shares are then distributed to the financial market through major stock exchanges to let investors buy and sell the company stock.

Why Does a Company Go Public?

Taking a company public is a major strategic decision. There can be many reasons behind a company going public:

  • To raise capital
  • To compensate employees with public company stock and stock options
  • To build the brand and reach a broader audience
  • To acquire other companies with an equity share

In some cases, the company can be repurchased after going public by a private investor to save it from undergoing massive losses. Michael Dell and Silver Lake reacquired Dell for $24.9 billion after the tech company went through dismal performances in the market.

How to Track an IPO

You can track an IPO in several ways:

NASDAQ: NASDAQ is a major stock exchange and lists thousands of stocks for public trading. Its IPO calendar tracks the daily share price movements and shares trade volume of companies.

NYSE: The New York Stock Exchange (NYSE) has a dedicated section to track IPO activity called the IPO Center. It has crucial financial information on upcoming IPO stocks such as the issuer, shares filed and file price range.

Yahoo! Finance: You can check the latest stock information of IPOs on Yahoo! Finance. It has an IPO section that details stock data such as the stock exchange, data of issue, price range, share price and share trade volume.

Benzinga: For a one-stop IPO tracking solution, consider Benzinga's platform. We offer real-time data on upcoming IPOs, including issuer details and pricing. Make smarter investment choices with Benzinga.

Top 10 U.S. IPOs of the last decade (David Foster/Yahoo Finance)

Source – Yahoo! Finance

How to Invest in Upcoming IPOs

Here’s a guide to help you invest in upcoming IPOs on major stock exchanges.

Step 1: Pick a Brokerage

You can trade stocks, exchange-traded funds, mutual funds and foreign currencies with the help of online brokers. These platforms are easy to use and allow you to manage your portfolio on the go.

Check out these top online brokers to get you started.

Best For
  • Accredited Investors
securely through Linqto's website

Best for Accredited Investors: Linqto

Linqto is a leader in liquidity in the private sector, providing accredited investors access to affordable investment opportunities in the world’s top unicorns. Traditionally, only 2% of the world’s accredited investors have legal access to the world’s private markets.

Linqto utilizes a technology-enabled platform to address this issue by providing a liquid investing environment for the other 98% to also invest in unicorns before they go public. Their platform ultimately makes the private securities asset class accessible, while reducing costs and saving time with the flexibility of trading directly on the mobile app.

Step 2: Decide How Many Shares You Want

Depending on your financial goals and the money you want to invest, you can choose the number of shares you want to buy. The easiest way to decide this is by dividing your investment budget by the price of the stock.

For instance, if you have $1,000 to invest and the price of the IPO is $10, you can buy up to 100 shares of the stock. After that, complete the following criteria:

  • Order type: Based on your trading strategy, you can choose the type of order you want to execute.
  • Bid: The bid is the price at which you want to buy the shares. If you have limited money to invest, you can consider investing in stocks under $20 such as iHeartMedia Inc. (NASDAQ: IHRT). Let’s say the stock quote of IHRT is $7. You can set the bid price for $6 and as soon as the stock price drops to that price, the order gets fulfilled.
  • Ask: The ask is the price at which you want to sell the shares you own. Polestar Automotive Holding (NYSE: PSNY) is one of the best stocks under $10 to invest in. In this case, you can set the ask price for Ford at $7 and the order gets executed when the stock price rises to that value.
  • Spread: The spread is the difference between the bid and the ask price of the stock. If the bid price of Intel Corp. (NASDAQ: INTC) is $33.50 and the ask price is $34.50, the spread is $1. Stocks under $5 tend to have lower spreads.
  • Limit order: A limit order lets you trade a stock at a particular price. You can only set a buy limit at a lower price than the stock quote. Similarly, you can only set a sell limit at a higher price than the stock quote. If the broker is unable to find a buyer or a seller to match your limit price, your order will not be executed.
  • Market order: A market order lets you buy or sell shares at the price of the stock quote. Although you can’t control the price at which you trade, a market order will be filled.
  • Stop-loss order: A stop-loss order lets you limit the losses from your trades. You have to set a stop value that is below the price of the stock. Once the stock quote reaches the stop value, it will automatically turn into a sell market order.
  • Stop-limit order: You have to assign two values for a stop-limit order. If you set a stop value of $58 and a limit value of $56, the order will only be sold at $56 or higher.

Step 3: Execute Your Trade

Once you’ve decided on the number of shares you want to trade and the order type, you can execute the order to have it fulfilled.

Pros of Buying Upcoming IPOs

Take a look at some of the advantages of investing in upcoming IPOs.

Exponential Growth Potential

IPOs can grow exponentially in value. IPOs present an exciting opportunity for early investors. If you had invested $1,000 in Alphabet Inc Class C (NASDAQ: GOOG) during Google’s IPO of $85 back in 2004, your shares would be worth $1,315,420. Tesla Inc. (NASDAQ: TSLA) went public with an IPO of $17 in 2010. If you had invested $1,000 in Tesla, your shares would be worth $834,900.

Business Acquisition and Mergers

IPOs can help companies acquire or merge with other businesses. Investors take an active interest in IPOs to support mergers and acquisitions. Privately owned companies in need of cash go public in an attempt to raise capital for further acquisitions and business expansions. The early investments from IPOs can fuel the company’s capacity to buy into other businesses and offer a large equity stake to cut the cost of acquisition. These acquisitions can boost the value of a stock and increase your returns in the long run.

Cons of Buying Upcoming IPOs

Take a look at some of the disadvantages of investing in upcoming IPOs.

Lack of Financial Information

IPOs don’t have sufficient financial information. Since IPOs are newly added to the stock exchange, there is hardly any financial data that can give you insightful indications of its market performance. There are dozens of financial websites you can refer to for historical stock data. You can easily access performance records and share price movements of listed stocks through these platforms. IPOs only have a prospectus that gives you limited information about the risks and opportunities involved in the investments.

Uncertainty of Success

There’s uncertainty over the outcome of an IPO. Generally, investing in IPOs is considered risky. It’s hard to predict the market swings of an IPO. Some IPOs can rise by 50% within minutes of going public, and some IPOs can tank as well. Meta Platforms Inc. (NASDAQ: META) went public in 2012 with a share price of $38. The social media stock had dropped to $20 in 6 months of going public. Coca-Cola Co. (NYSE: KO) went public in 1919 at $40 per share. By the end of its first year, the beverage stock took a sharp fall and was trading at $19 per share.

Due Diligence Needed

Investing in upcoming IPOs can be rewarding and risky. While they offer the potential for substantial returns and growth through acquisitions and mergers, the lack of financial information and uncertainty of success highlight the risks involved. It is important to conduct thorough research, assess risk tolerance and make informed decisions based on available data and investment goals. Careful consideration and prudent decision-making are crucial when venturing into the realm of upcoming IPOs.

Early Bird Investors Earn More

Many investors have made millions by selling the shares they bought during IPOs. If you’re new to investing, IPOs may not be your best bet. Spotting a profitable IPO requires experience and trading skills, but the payoff can be worth the risk.

Frequently Asked Questions


Who can buy IPOs?


Anyone can buy IPOs, but typically institutional investors, such as mutual funds, pension funds and hedge funds, as well as high-net-worth individuals, have more access to and resources for purchasing IPO shares. Retail investors can also participate in IPOs through brokerage accounts.


When should you sell IPO stocks?


To sell IPO stocks, you should monitor the stock market and stock performance and sell when the stock price is expected to decline.


Should I invest in an IPO?


Investing in an IPO depends on factors such as risk tolerance, financial goals and the specific company. It can offer the opportunity for early price appreciation but also carries risks. Thorough research and consulting a financial adviser are important before making an investment decision.

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