How to Invest in Comics: A Comprehensive Guide

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Contributor, Benzinga
March 7, 2024

Investing in comics can be a rewarding and enjoyable way to grow your financial portfolio. But the key question is, "How to invest in comics?" To start, it's important to research and understand the comic book market. Familiarize yourself with popular comic book publishers, key characters such as Batman, and significant storylines that have stood the test of time. This foundational knowledge will help you make informed investment decisions and identify valuable comics that have the potential to appreciate in value over time.

Is it a Good Idea to Invest in Comics?

As an alternative asset, comic books can diversify your investment portfolio. Consider which comic books may increase in value over time. Generally, the rarest comics may experience a spike in their value, although other niche or specific comics can increase in value.

Comic books are objectively valuable, graded and traded on professional exchanges like other industries. A 50th anniversary Amazing Spider-Man comic with a 9.8 grade last sold for $1 million. As some comics are worth thousands of dollars or more, consider whether you need insurance for your comic book collection to protect this asset class.

How to Invest in Comics?

If you're ready to invest in comics, the same basic principles apply to these investments as to other investment products. You'll need to understand the market to recognize trends and opportunities, set a budget and diversify your investments. Here are the steps to invest in comics this year.

1. Research and Educate Yourself

Familiarize yourself with the comic book market, industry trends, popular characters like Superman and Batman, key issues and notable creators. Understanding the grading system used to assess the condition of comics and their value is essential, as grades can have a huge impact on comic book value.

2. Set a Budget

Determine how much money you're willing to invest in comics. Establishing a budget you can comfortably allocate toward purchasing and storing your comic book collection is important. When allocating a comic book investment budget, consider other investment products, total savings and other investment goals. Remember that all investments come with risk, and strong diversification across asset classes can help hedge against risk.

3. Decide on Your Investment Strategy

Consider whether you want to focus on buying key issues of popular characters, first appearances, limited editions or signed comics. Each strategy has its own potential for returns and risks. You can choose to invest in individual issues or invest in entire comic book story arcs or series.

Also, consider whether you want to invest in comics with a buy-and-hold strategy or if you plan to buy and resell comics for short-term returns. Keep in mind that comic books typically appreciate significantly in the long term, so most investors choose to buy and hold for a decade or more.

4. Purchase Comics

Start acquiring comics that align with your investment strategy. Check databases, speak with other investors and research purchase options. You can buy comics from comic book stores, online marketplaces, conventions or through private sellers. Be cautious of counterfeit or low-quality comics, especially if you're buying online.

When considering authenticity, look for graded comics and consider whether signatures are valid. There are witnessed signature services, such as those from Certified Guaranty Company (CGC), which authenticate signatures and validity of comic books at signing and provide a list of authenticated signatures.

Likewise, Comic Book Certification Service (CBCS), with its parent company Beckett Media, offers a signature validation service to determine the validity of an authentic signature and potentially increase a comic's value.

5. Check Condition and Grading

Pay attention to the condition of the comics you're purchasing. High-grade comics in excellent condition tend to command higher prices. Consider having your comics professionally graded by a reputable third-party grading service, such as the CGC or the CBCS. Graded comics often carry a premium and assure potential buyers of their condition.

6. Diversify Your Collection

Avoid focusing on a single character or series. Diversify your collection to minimize risks. Invest in comics from different publishers, genres and eras. This approach helps ensure that the success of your investments is not tied solely to the popularity of a particular character or franchise.

7. Preserve and Store Your Comics

Properly preserve and store your comics to maintain their condition and value. Use acid-free bags and boards to protect them from moisture, light and other environmental factors. Consider investing in comic book storage boxes or archival sleeves to keep your collection organized and safe.

8. Stay Updated With the Market

Stay informed about market trends, new releases and collector demand. Follow industry news, join comic book forums and connect with other collectors and investors. Monitoring the market helps you make informed decisions about buying, selling or holding onto your comics.

9. Sell Your Comics

When you're ready to sell your comics, consider various options such as auction houses, comic book conventions, online marketplaces or comic book stores. Research current market prices and trends to determine a fair asking price for your comics.

Best Comics to Invest In

Each investor must choose their own strategy to determine the best comic books to invest in, as there are thousands of comics to choose from. Consider whether you want to focus first on one character or series or consider first appearances and final issues, fantastic covers, signed comics, or comics optioned film and television storylines.

Consider your investment budget and diversification plan, as some single comics can cost many thousands of dollars, while others might cost less than $100.

Keep in mind that the value for each of these will depend on the grade. Look for Raw High Grade to maximize value. Here are some great comics popular with investors right now.

  • Amazing Spider-Man #300
  • Ultimate Fallout #4
  • Batman Beyond (Limited) #1
  • Conan the Barbarian #1
  • Thor #337

Advantages of Investing in Comic Books

Investing in comic books has a lot of advantages, from investing in products you're passionate about to significant growth in value over time. They can be part of a diversified investment portfolio. Key advantages include:

  • Investment in a tangible asset
  • Pop culture appeal
  • Potential for significant appreciation with time
  • Strong alternative asset performance
  • Personal satisfaction; it's fun

Downsides of Comics Investment

Like any investment class, comic book investments aren't without risks. You could invest in a comic that loses value or purchase a counterfeit product. Weigh the risks and downsides of comic book investing before you begin. These include:

  • High market volatility as investor sentiment or popular culture shifts
  • A niche market, which limits resale opportunities
  • Must be properly preserved so as not to lose value
  • Risk of purchasing counterfeit products or comics with inauthentic signatures

Should You Invest in Comics?

If you're wondering, "Should I invest in comics?" The answer for some investors is yes. Weigh the risks and returns, do your research and gain an understanding of comic book markets. Look at books on how to invest in comics or speak to experts before major investments until you're familiar with comic book markets. With research and a long-term strategy, comic books can be a lucrative alternative asset for your investment portfolio.

Learn more about how to invest in alternative asset classes and stock research tools for your diversified investment portfolio and consider other alternative investments.

Frequently Asked Questions

Q

How big is the comic book industry?

A

According to some estimates, the comic book industry was valued at $15.35 billion in 2022. It is projected to grow from $16.05 billion in 2023 to $22.37 billion by 2030.

Q

Will comic books go up in value?

A

While every investment carries risk and the performance of individual comic books can vary,  it could be that comic books will go up in value over time, especially if the characters are popular and/or issues are rare.

Q

Can you make money from comics?

A

Yes, with research and diversification, you can make money investing in comics. Some entrepreneurs and artists also sell their own comics and related merchandise to make money. 

About Rebekah Brately

Rebekah Brately is an investment writer passionate about helping people learn more about how to grow their wealth. She has more than 12 years of writing experience, focused on technology, travel, family and finance. Her work has been published in Benzinga, Hearst Bay Area, FreightWaves and Dallas Observer publications.