Scripps Networks Interactive Inc was incorporated on October 27, 2007 as an Ohio corporation. It develops lifestyle-oriented content for television and the Internet with respected, high-profile television and interactive brands. Its business serves advertisers by delivering entertaining and useful content on specifically defined topics of interest and has one reportable segment, Lifestyle Media which includes its national television networks, Food Network, Home and Garden Television, Travel Channel, DIY Network, Cooking Channel and Great American Country. Lifestyle Media also includes websites that are associated with the aforementioned television brands and other Internet-based businesses serving food, home and travel related categories. It generates revenue from the sale of advertising time on national television networks and interactive media platforms and from affiliate fees paid by cable television operators, direct-to-home satellite services and other distributors that carry network programming. It also earns revenue from the licensing of its content to third parties and the licensing of its brands for consumer products such as videos, books, kitchenware, and tools. The lifestyle-oriented interactive business consists of multiple websites, including its six network-branded websites, Foodnetwork.com, HGTV.com, Travelchannel.com, DIYNetwork.com, Cookingchanneltv.com and GACTV.com. Food Network is available in approximately 95 million households and is simulcast in HD. Food Network programming content attracts audiences interested in food-related topics such as food preparation, dining out, entertaining, food manufacturing, nutrition and healthy eating. Content on Food Network includes Food Network Star; Diners, Drive-ins and Dives; Restaurant Impossible; and Chopped. Many of the programs on Food Network feature or are hosted by high-profile television personalities such as Anne Burrell, Bobby Flay, Giada De Laurentiis, Guy Fieri, Rachel Ray, and Robert Irvine. HGTV reaches about 97 million domestic households and is simulcast in HD. HGTV television programming content commands an audience interested in home and shelter-related topics such topics as decorating, interior design, home remodeling, landscape design and real estate. Programming on the network includes HGTV Design Star, House Hunters, House Hunters International, Love It or List It, and Property Brothers. Travel Channel is available in approximately 94 million households and is simulcast in HD. Travel Channel is a travel multi-media brand, offering quality television, video and mobile entertainment and information to travel enthusiasts. Programming on Travel Channel includes Hotel Impossible, Mysteries at the Museum, Bizzare Foods America, Dead Files, and Ghost Adventures. Many of the programs on Travel Channel feature or are hosted by high-profile television personalities such as Andrew Zimmern, Don Wildman, Anthony Melchiorri, Zak Bagans, Nick Groff and Aaron Goodwin. DIY Network is available in approximately 58 million households. The network is simulcast in HD and provides entertaining and informational programming content across a range of do-it-yourself categories including home building, home improvement, crafts, gardening, and landscaping. Programming airing on the network includes Crasher Series, Rescue My Renovation, Rehab Addict, and Vanilla Ice Goes Amish. Many of the programs on DIY Network feature or are hosted by television personalities such as Amy Mathews, Jason Cameron, Josh Temple, Alison Victoria, Chris Grundy and Nicole Curtis. Its primary competitors are AMC Networks, Inc., Discovery Communications, Inc., The Walt Disney Company, Time Warner, Inc., Twenty-First Century Fox, Inc., and Viacom, Inc.
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