Shutterfly Inc was incorporated in the state of Delaware in 1999 and began its services in December 1999. The Company is a manufacturer and digital retailer of personalized products and services offered through a family of lifestyle brands. Shutterfly also operates a premier online marketplace for high-quality photographic and video equipment rentals. and provides enterprise services: printing and shipping of direct marketing and other variable data print products and formats. The Company operates seven trusted premium lifestyle brands: Shutterfly, Tiny Prints, Wedding Paper Divas, Treat, ThisLife, MyPublisher and BorrowLenses. Shutterfly is engaged in digital personalized photo products and services. TinyPrints is the online cards and stationery boutique, offering stylish announcements, invitations and personal stationery for every occasion. Wedding Paper Divas offers stylish and personalized save the dates, wedding invitations, thank you cards, bridal invitations and more-all designed by artists in the industry. Treat is an online destination where customers can create one-of-a-kind personalized greeting cards from an iPhone or any computer in minutes. ThisLife is a new service that gathers and organizes photos and videos to, share and enjoy them anywhere. MyPublisher creates custom photo books, share great memories and tell your story using photos. BorrowLenses is a premier online marketplace for high-quality photographic and video equipment rentals. The Company generates revenue by producing and selling professionally-bound photo books, greeting and stationery cards, personalized calendars, other photo-based merchandise and high-quality prints ranging in size from wallet-sized to jumbo-sized 20x30 enlargements.