Norwegian Cruise Line Holdings Ltd is a Bermuda limited company formed as a holding company in 2011. The Company is a cruise line operator, offering cruise experiences for travelers with a variety of itineraries in North America, the Mediterranean, the Baltic, Central America, Bermuda and the Caribbean. The Company's competitors include Carnival Cruise Lines and Royal Caribbean International which comprise the contemporary segment and Holland America, Princess Cruises and Celebrity Cruises. The Company owns a number of registered trademarks relating to, among other things, the names "NORWEGIAN CRUISE LINE," "CRUISE LIKE A NORWEGIAN," the names of its ships (except where trademark applications for these have been filed and are pending), incentive programs and specialty services rendered on its ships and specialty accommodations such as "THE HAVEN BY NORWEGIAN." In addition, the Company owns registered trademarks relating to the "FREESTYLE" family of names, including, "FREESTYLE CRUISING," "FREESTYLE DINING" and "FREESTYLE VACATION." Other marks include its SCHOOL OF FISH DESIGN marks that display one fish swimming against a school of fish. It believes "NORWEGIAN CRUISE LINE," "CRUISE LIKE A NORWEGIAN," "FREESTYLE CRUISING," "FREESTYLE DINING," and "FREESTYLE VACATION," the names of ships as well as the SCHOOL OF FISH DESIGN and CRUISE LIKE A NORWEGIAN logos. The Company's port of call subject ships to international and U.S. laws and regulations relating to environmental protection.
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