Local Corp was incorporated in Delaware in March 1999 as eWorld Commerce Corporation. On September 14, 2012, it changed its name to Local Corporation. The Company is a technology and advertising company that provides its search results to consumers who are searching online for local businesses, products and services. Its search results consist of local business listings and product listings that it aggregate, index, normalize and syndicate using its sophisticated technology platforms. The Company provides its search results through its flagship Local.com website, tis Krillion.com website and platform and through other proprietary websites "Owned and Operated" or "O&O" and to a network of over 1,600 other websites that relies on its search syndication services to provides local search results to their own users. It also aggregates and distributes product search results to third party partners through its proprietary Krillion local shopping platform. It develops and deploys new products, technologies and services across its business in order to enhance the experience of its users, and the value to its partners and its advertisers. It provides its product in the form of a hosted solution or via an ad feed solution. Its hosted solution is designed to generate search engine optimization traffic to its partners' sites and this helps those partners to increase their reach to new online users. Its ad feed solution is provided to sites that prefer to maintain their own look-and-feel. The Company's product is its Local.com search engine, which is a site in the United States by traffic and provides its users with relevant local business listings, product and services, among other things. It operates its business in two reportable operating segments; Paid Search and Daily Deals. Its Paid Search segment consists of the Company's online businesses that collectively reach customers with a variety of local online advertising products and web hosting. Its Daily Deals segment consisted of the Company's business that reaches its customers with discounted offers for goods and services provided by merchants. The Company offers a range of local search advertising products and services. Its Consumer Properties products are consumer facing web sites in providing local search results to consumers on the internet. It uses a combination of its proprietary Keyword DNA and geographic web indexing technologies to provide relevant search results for local business, products and services and sponsored listings. Its Local.com product reaches approximately 20 million MUVs and provides users with relevant local business listings, product and services, among other things. Its syndication network product is a nationwide database of local business and product listings along with ad feeds which monetize those listings provided via a feed solution. Its display and pre-roll video networks provides advertisers with additional reach and exposure for their brands through distribution of customized display and pre-roll ads through networks of industry content publishers and sites. Its new pay-per-call generation network connects online and on-the-go consumers searching for local businesses and services in specific categories with relevant advertisers who provide those services via pay-per-call ads. Its advertising partners are Yahoo and Google. It owns the registered trademarks for Local.com, Krillion, Keyword DNA, Local Promote, Local Connect, and Pay Per Connect, among others, in the United States. The Company competes with Google, Inc., Yahoo!, Inc., and Microsoft Corporation's Bing, as well as online directories and city guides, such as Yellowpages.com and Dex. The Company is subject to existing and potential new government regulation.