Garmin Ltd was incorporated in Switzerland on February 9, 2010. The Company designs, develops, manufactures, markets and distributes hand-held, wrist-based, portable and fixed-mount products positioning system enabled products & other navigation, communication & sensor-based products. Garmin has identified five operating segments for external reporting purposes: Auto/Mobile, Aviation, Marine, Outdoor and Fitness. There are three operating segments (Auto PND, Auto OEM and Mobile) that are not reported separately, but are aggregated within the Auto/Mobile reportable segment. The Company's marine, auto/mobile, outdoor, and fitness segments include portable positioning system (GPS) receivers and accessories sold to retail outlets. These products are sold by the Company's subsidiary in Taiwan. The Company's aviation products are portable and panel mount avionics for Visual Flight Rules and Instrument Flight Rules navigation and are sold to aviation dealers and certain aircraft manufacturers. The Company's competitors for portable automotive products are TomTom N.V. and MiTAC Digital Corporation (MiTAC) (which distributes products under the brand names of Magellan, Mio, and Navman). Garmin believes that its principal competitors for outdoor product lines are Bushnell, Delorme, Lowrance Electronics, Inc., a subsidiary of Navico ("Lowrance") Magellan, a subsidiary of MiTAC, and Woodman Labs Inc. dba GoPro. For mobile products, its principal competitors are Google In., Apple Inc. and Telenav Inc. Its principal competitors for fitness products are Bryton Corp., Fitbit Inc., Nike, Inc., Polar Electro Oy, Sigma Sports, Suunto Oy and Timex Corp. For marine products, its principal competitors are Furuno Electronic Company, the Humminbird division of Johnson Outdoors, Inc, Navico and Raymarine Inc. For Garmin's aviation product lines, its principal competitors to be Aspen Avionics, Avidyne Corporation, Chelton Flight Systems, CMC Electronics, Free Flight Systems, Honeywell, Inc., L-3 Avionics Systems, Rockwell Collins, Inc., Sagem Avionics, Inc. and Universal Avionics Systems Corporation.