Snapchat Might Be Changing The Way We View Super Bowl Commercials
Snapchat has become one of the hottest technology companies over the past two years. It's about to make its mark on one of the grandest stages of them all.
DigiDay reported that Marriott International Inc (NASDAQ: MAR), Budweiser (aka Anheuser Busch Inbev SA (ADR) (NYSE: BUD)), PepsiCo, Inc. (NYSE: PEP) and Amazon.com, Inc. (NASDAQ: AMZN) are going to be Snapchat Super Bowl sponsors.
"Video ads from these sponsors will run amid the Live Story for the game," DigiDay said. "Budweiser will only be allowed to serve beer ads to users 21 and older. The ad packages wound up altogether totaling in the 'low seven figures,' one source said, revenue the National Football League and Snapchat split."
The publication noted that Snapchat asked for $1.77 million for last year's Super Bowl, but the tech company has a closer relationship with the NFL this year.
"Instead of a single sponsor, though, Snapchat switched tactics, sources said, and looked for multiple sponsors," DigiDay said. "Snapchat is still an uncertain platform for many advertisers, who are drawn to its highly engaged and young audience, but still not sold on its ability to prove its ad product works. Snapchat doesn’t have the same ad technology as rivals like Facebook, which have measurement and data capabilities that can demonstrate how well ads perform."
Super Bowl 50 takes place on Sunday, February 7 from Santa Clara, California.
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