Extreme Reach Acquires Talent Partners

Extreme Reach, Inc., the leading provider of TV and digital video advertising delivery and management solutions, today announced that it has completed the acquisition of Talent Partners from The Carlyle Group

and other minority shareholders. The Carlyle Equity Opportunity Fund will retain an ownership position in the combined company. Financial terms of the transaction were not disclosed. Extreme Reach provides an enterprise-class, cloud-based video platform that enables a single workflow and unified measurement for TV and digital video advertising, including fully integrated talent and rights management capabilities that automate processes and solve compliance issues for video advertising across every screen. Talent Partners, for decades, has been the leading provider of business affairs solutions for advertisers and agencies, including the management of talent contracts and payment and the handling of rights and royalties for commercials across TV and digital video advertising. In 2014 Talent Partners served more than 750 agencies and production company clients worldwide, representing more than 1,500 brands, and made payments to more than 75,000 actors and other commercial talent totaling more than $1 billion in transactions. Talent Partners operates offices in five markets