Digimarc Expands Digimarc Barcode Sales Channel With Retail Solutions Provider SAM Group

Digimarc Corporation

today announced that SAM Group, a leading Point of Sale (POS) services provider, has joined the Digimarc Channel Partner program, and will begin offering Digimarc® Barcode to its grocery and other retail customers in the U.S. SAM Group's sales and services include application development, system installation, system integration, staging, system support for hardware and software, and customized training. Digimarc's Channel Partner program is orchestrating key elements of infrastructure to maximize the benefits of Digimarc Barcode for the retail industry and facilitate rapid and efficient adoption of this technological breakthrough. Channel Partners also act as a force multiplier in market development and sales, augmenting Digimarc's direct and web sales capabilities. "Our customers look to us to help them achieve smooth and efficient front-end store operations," said Jason Thomason, Vice President, SAM Group, Inc. "Digimarc Barcode fits that bill nicely. Without requiring any visible packaging redesign, IT reconfiguration, or more complex business processes, our retail customers can reduce checkout line wait time, enhance consumer engagement, and lay a foundation for numerous other business improvements, based on the Digimarc Barcode. We are pleased to facilitate the industry transition to this transformative technology." Based on Digimarc's patented digital watermarking technology, the Digimarc Barcode imperceptibly encodes existing barcode data many times over the surface of packages and labels, dramatically improving ease, reliability, and speed of scanning by POS scanners, smartphones, tablets and other devices equipped with Digimarc Discover software. This approach makes the entire package scannable, not just the traditional UPC symbol. POS systems can thereby quickly identify the product regardless of how the cashier orients the item in relation to the reader, enabling much faster scanning. Digimarc Barcodes also enable retailers and brands to enhance convenience and engagement for mobile-enabled shoppers, using the free Digimarc Discover mobile application (iOS/Android), or any one of the increasing number of Digimarc-enabled mobile applications on their smartphones and tablets. "We're excited to be working with SAM Group to bring Digimarc Barcode to retailers for their cashier-assisted and self-checkout lanes, and to enable mobile engagement with consumers at home, in the store and on the go," said Mark Belfiglio, VP of Sales, Digimarc. "SAM Group has an enviable track record delivering the market's preeminent solutions to retailers, and we're honored to become a part of their portfolio."