Xcel Brands Inc. Announces the Debut of True Isaac Mizrahi With Omnichannel Retail Distribution Strategy

Xcel Brands, Inc. XELB has signed an exclusive license with True Cosmetics, LLC. This agreement will provide True Cosmetics the license to develop, manufacture and distribute skincare and cosmetics under the TRUE Isaac Mizrahi label. The designer cosmetics and skincare line, TRUE Isaac Mizrahi, will launch in a fully omnichannel format beginning in February on QVC, IsaacMizrahi.com and at Beauty Brands retail stores nationwide. Isaac Mizrahi is an American fashion icon known for his timeless, bold and vibrant designs. He brings together his passion for color to a high-performance skincare and cosmetics line to form TRUE Isaac Mizrahi. TRUE Isaac Mizrahi was created by estheticians, making it the only cosmetic brand that combines spa quality and designer creativity. The comprehensive line contains innovative collections of anti-oxidant skincare, color cosmetics and face makeup all infused with the TRUE Beauty Cocktails, proprietary blends of CoQ10, green and white teas, Vitamins A and E and marine algae for a dose of "Healthy Glamour." All of the products are cruelty free.The complete TRUE Isaac Mizrahi collection of color accessories will be available at retailers nationwide and online at IsaacMizrahi.com with prices ranging from $10 to $68. TRUE Isaac Mizrahi will be integrated into Isaac Mizrahi's twice-weekly show on QVC. The introduction will be on February 9th, launching with a trio of lip-glosses in a special bright pink cosmetic case designed by Isaac. Isaac appears on QVC on Monday's from 10-11 PM ET and Friday's from 1-2 PM ET. Isaac Mizrahi will be the first fashion designer to offer beauty products on QVC. Robert W. D'Loren, Xcel's Chairman and Chief Executive Officer stated, "We are pleased to partner with True Cosmetics on this extensive line of skincare and cosmetics. Their beauty product knowledge combined with our marketing reach is exciting for our company." Isaac Mizrahi, Creative Director, Xcel Brands, Inc., commented, "I am so happy to be launching a beauty line. I LOVE color and now I get to share my passion for it in this new and exciting way! The right makeup is essential to a woman's look, and making women feel beautiful and confident is what my brand is all about." Michael Alper, founder of True Cosmetics, said, "True Cosmetics has been a leader in the spa industry for over a decade. Isaac Mizrahi is one of the most creative designers working today and his incredible sense of color is evident in the creation of TRUE Isaac Mizrahi cosmetics. We are thrilled to be working together to bring this collection to a broad audience." TRUE Isaac Mizrahi – The Collection COLOR: Isaac's iconic use of color in his fashion designs are reflected in the palette for this exciting collection. He brings his bold shades to an extensive range of eye shadows, blush and lip products all chosen to make a woman feel beautiful and confident. The shades are named after Isaac's favorite things - New York, Hollywood icons and more. FACE: Working synergistically with the skin care collection to protect and promote natural beauty, skin-perfecting face powders, foundations and concealers also contain anti-oxidants, minerals and the protective ingredients of the TRUE Beauty Cocktails. SKIN CARE: These anti-aging serums, lotions and moisturizers, contain the TRUE Beauty Cocktails that address multiple complexion concerns to create a flawless canvas. TOOLS: For just the right precision application, these brushes deliver the perfect professional results with the unique blend of natural and synthetic hairs and ergonomically designed handles. NAILS: Exciting, vibrant color, high-shine shades are balanced in a three-free, non-fading, chip and water resistant formula for long lasting, superior wear.