Gaiam Partners With Orla Kiely To Launch Limited Edition Yoga Mats And Accessories

Gaiam, a leading provider of yoga and fitness products, today announces its partnership with fashion designer Orla Kiely. Featuring Kiely's signature leaf patterns, the line is exclusively available at Target and on Target.com for a limited time. Kiely's designs will be available on several of Gaiam's favorite products: the 3mm yoga mat, Cargo Mat Bag, Dual-Grip Yoga Towel, and yoga blocks. Additionally, Gaiam and Orla Kiely will debut a brand new 3" wide-grip fitness headband, designed exclusively for this collaboration. The products come in multiple designs and colors so that consumers can mix and match. "We are excited to offer our customers the high quality yoga products that they have come to count on, but now with Orla's beloved and recognizable prints and patterns," said Sue Haney, VP of Marketing at Gaiam. "We continue to look for new ways to communicate the brand and offer both function plus fashion, and this collection does just that." While Kiely first started by designing accessories such as hats and handbags, she then expanded into other products including kitchenware, stationery, furniture, wallpaper, and even cars. This partnership with Gaiam, however, is the London-based designer's first foray into yoga products. "I am thrilled to enter the world of yoga with Gaiam," says Kiely. "Their products are a nice pairing with my use of earth tones and subtle flower designs that complement their overall brand esthetic." Gaiam's line of Orla Kiely products are sold exclusively in Target stores nationwide and on Target.com.