Keurig Green Mountain Welcomes Meijer K-Cup Packs Into The Keurig Brewed Family

Keurig Green Mountain, Inc., (Keurig) GMCR, a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology, today announces that it is now the exclusive manufacturer of Meijer Brand K-Cup(R) packs for the Keurig(R) hot brewing system. Financial terms of the agreement were not disclosed. "As a valued customer for many years, we're thrilled to expand our relationship with Meijer by welcoming them into the Keurig brand family, " said John Whoriskey, President of U.S. Sales and Marketing at Keurig. "With Meijer's steadfast dedication to innovation, quality, and value and our expertise for delivering superior products for our Keurig system, we're excited to provide Meijer shoppers with a fresh cup of Meijer coffee from their Keurig brewer." The new Meijer Brand K-Cup(R) packs are now available exclusively at Meijer stores. Launching with an assortment of coffees, all Meijer K-Cup(R) packs will be marked with the Keurig Brewed(R) seal indicating the product has passed rigorous testing, assuring the quality, taste, and integrity consumers expect from the Keurig(R) brand. Keurig(R) hot system brewers use innovative brewing technology to deliver a fresh-brewed, perfect single cup of hot or brewed over ice coffee, tea, cocoa, or fruit brews every time at just the touch of a button. With the launch of the next generation Keurig(R) 2.0 brewer, consumers are able to brew both a single cup and a carafe of coffee from a Keurig(R) brand pack. With Keurig 2.0 brewing systems, consumers continue to get the same Keurig quality, simplicity and beverage choice they expect with more than 50 brands and more than 275 beverage varieties currently available, all brewed with Keurig's new beverage-optimizing brewing technology.