Trulia Strikes Direct Licensing Agreement With MLS/CLAW Of Los Angeles
Trulia (NYSE: TRLA) a leading online marketplace for home buyers, sellers, renters, and real estate professionals, has entered into a direct license agreement with The MLS™/CLAW, a leading Los Angeles area Multiple Listing Service that also provides services for the Palms Springs Regional MLS. The agreement establishes a direct data connection with an opt out feed to Trulia for The MLS™/CLAW members. This ensures listings are accurate and up-to-date, and optimizes their display to engage Trulia's more than 50 million monthly unique visitors as of June 30, 2014.
“This agreement provides great value for The MLS™/CLAW's brokers and agents, by helping them better market their listings to the home buyers and sellers who use Trulia, and connect them more quickly with our local real estate professionals,” said Annie Ives, The MLS™/CLAW CEO. “The direct license agreement ensures accurate and timely listings and guarantees prominent broker, agent, and MLS attribution on Trulia. It also establishes an efficient technical framework to guarantee the accuracy and timeliness of listings, while ensuring our brokers remain in control of where their data goes and how their brand is marketed. With this agreement, Trulia has affirmed their commitment to support us and our members.”
“The direct agreement with The MLS™/CLAW demonstrates the value MLS/Trulia partnerships can deliver to solve challenges around data distribution and display, helping brokers build their brand and support the success of their agents,” said Alon Chaver, Vice President Industry Services at Trulia. “By working with The MLS™/CLAW's forward thinking leadership, Trulia can now provide The MLS™/CLAW members the freshest listings displays, increasing the volume and quality of leads they generate, and improving conversion rates to power the growth of their businesses and their brands.”
Trulia is delivering on its commitment to develop innovative technology for its real estate industry partners to help connect home buyers and sellers with local real estate professionals. With this agreement, The MLS™/CLAW and Trulia are creating a mutually beneficial partnership based on a fair value exchange that:
Reaffirms Trulia's commitment to always provide leads and attribution at no cost to listing agents and brokers and supports the ability of the MLS to serve its members
Allows The MLS™/CLAW to be actively involved in ensuring the quality of the services Trulia provides for its members
Leverages Trulia's large consumer audience to drive traffic and brand awareness to The MLS™/CLAW's members
Establishes mutual accountability through ongoing reporting on activity and lead volume
Creates efficiencies for The MLS™/CLAW and delivers the benefits directly to its brokers at no cost
Provides primacy for brokers who use their MLS to manage their data distribution
The MLS™/CLAW has more than 14,000 members and the Palm Springs Regional MLS has more than 850. Together they support brokers representing clients who are buying and selling some of the most sought-after real estate in the country, from Beverly Hills to the Coachella Valley.
© 2015 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.