Crown Crafts Announces Licensing Agreement With Carter's, Inc. For Infant Bedding

Crown Crafts Infant Products, Inc., a wholly owned subsidiary of Crown Crafts, Inc. (NASDAQ-CM: CRWS), announced today that it has expanded its licensing agreement with Carter's, Inc. CRI to offer infant bed sets and decor. The agreement is in addition to an existing Carter's brand licensing agreement for toddler bedding products. "This is part of our ongoing effort to strategically expand our offerings of popular, high-quality brands and licensed products in the infant and toddler bedding market," said E. Randall Chestnut, Chairman, President and Chief Executive Officer. "We have successfully partnered with Carter's for more than two years in toddler bedding, and we are thrilled to now add Carter's branded infant coordinated collections to our offerings." "We recognize the strong reputation the Carter's brand enjoys among consumers for a wide range of products for infants and toddlers," said Nanci Freeman, President and Chief Executive Officer of Crown Crafts Infant Products. "Crown Crafts has a commitment to providing great quality and creative designs across all of our products." "Our initial agreement with Crown Crafts helped Carter's expand its reach into toddler bedding products for the first time," said Kim Northup, Vice President Domestic Licensing of Carter's, Inc. "This latest licensing arrangement is a natural progression of our relationship as we work together to satisfy the needs of growing families."
Market News and Data brought to you by Benzinga APIs
Comments
Loading...
Posted In: NewsContractsPress Releases
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!