Mattersight Announces Avtex As New Channel Partner

Mattersight Corporation MATR, a leading provider of enterprise analytics, today announced that Avtex, an Interactive Intelligence partner focused on designing, implementing, and supporting contact center solutions, will resell its Predictive Behavioral Routing solution. Mattersight® Predictive Behavioral Routing matches customer calls with the best available contact center agent based upon communication preferences, personality, and other behavioral characteristics. Mattersight also announced that it is an Interactive Intelligence Product Alliance Partner. "Avtex has a tremendous reputation in the marketplace as a customer-centric company, and its team has a firm understanding of the needs of contact centers, particularly Interactive Intelligence users," said Brett Theisen, Vice President of Strategic Business Development at Mattersight. "Avtex likes the scalability and flexibility of Predictive Behavioral Routing to meet the needs of small- and medium-sized businesses, as well as large enterprises. Our proven solutions were developed to align perfectly with industry needs and to quickly deliver a return on investment to our clients." "Whether for customer service, sales or retention, there is a definite need in the market for a solution that can route on communication preference," said Laurie Legus, Avtex Vice President of Sales. "We have a reputation of providing best-of-breed products and services. By building a strategic alliance with Mattersight, we enhance our offerings and are able to meet the needs of customers."