Data Alliance, FourthWall Media Announce Data Partnership Agreement

The Data Alliance, the WPP WPPGY company that enables strategic data partnerships across the Group, and FourthWall Media®, the largest independent source of cable set-top box viewing data, today announced a partnership to collaborate on data-driven marketing solutions that optimize advertising effectiveness. Under the terms of the partnership, The Data Alliance will facilitate ...Read the full story at http://www.webwire.com/ViewPressRel.asp?aId=180997 See full press release