The Data Alliance and FourthWall Media announce data partnership agreement

FourthWall's MassiveData Division to Provide Television Usage Data to Multiple WPP Agencies - - NEW YORK — The Data Alliance, the WPP WPPGY company that enables strategic data partnerships across the Group, and FourthWall Media®, the largest independent source of cable set-top box viewing data, today announced a partnership to collaborate on data-driven marketing solutions that optimize advertising effectiveness. Under the terms of the partnership, The Data Alliance will facilitate ...

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