Comcast Failed To 'Kick-Ass' Last Weekend (CMCSA)

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Universal Studios, which was acquired by
ComcastCMCSA
during Q1 2013, failed to deliver a successful sequel to the original
Kick-Ass
. Plagued by questionable ads (the second film was accused of looking too similar to the original) and a now-infamous
controversy
with comedic actor Jim Carrey,
Kick-Ass 2
came to theaters with a lot of studio hype, but very little fan attention.
Kick-Ass 2
may have also been hurt by its R-rating, which tends to limit a film's potential, since minors are not officially allowed to purchase tickets without an adult. Even so, the film earned just
$13.5 million
over the weekend, which is
$6.3 million less
than the original made when it first opened in April 2010. This suggests that consumers were not simply turned off by the ads or the controversy -- they may have also been reluctant to see another sequel that could disappoint.
Related:'Jobs' Movie An iFlop
Thus far, the film's Internet Movie Database rating (
7.5 out of 10
) is just a couple tenths below the first
Kick-Ass
(
7.8
). This is much better than
Sony'sSNEThe Smurfs 2
, which received a rating of just
4.8
versus the original
Smurfs'
slightly more respectable rating of
5.3
.
The Smurfs 2
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made just
$27.1 million
when it opened on August 2. With a budget of $105 million, the sequel actually cost
$5 million less
than its predecessor. But the first film made $35 million when it debuted and went on to earn $100 million by the end of its third weekend. As of August 18,
The Smurfs 2
is estimated to have earned $56.9 million. Though it is more common for movie sequels to have increased budgets,
Kick-Ass 2
was actually cheaper to produce (it had a $28 million budget) than the first
Kick-Ass
(which had a $30 million budget).
Kick-Ass 2
was not expected to break any records this weekend, but it was predicted to earn
$17 million
. Meanwhile, many expected
Lee Daniels' The Butler
to fall within the $24 million range. According to
Box Office Mojo
,
Lee Daniels' The Butler
surpassed that goal and earned $25 million last weekend. Assuming the film holds steady in the weeks to come, the Weinstein Company should easily recoup its budget of $30 million.
Time Warner'sTWXWe're the Millers
, which earned an estimated $17.7 million last weekend, is already profitable. The film's total domestic gross currently stands at
$69.5 million
-- double the $37 million budget. Disclosure:
At the time of this writing, Louis Bedigian had no position in the equities mentioned in this report.Louis Bedigian is the Senior Tech Analyst and Features Writer of Benzinga. You can reach him at 248-636-1322 or louis(at)benzingapro(dot)com. Follow him @LouisBedigianBZ
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Posted In: NewsTechBox Office MojoComcastInternet Movie DatabaseKick-AssKick-Ass 2Lee Daniels' The ButlerSonyThe SmurfsThe Smurfs 2Time WarnerUniversal StudiosWe're the Millers
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