WebMD Launches Medscape Germany
WebMD Health (NASDAQ: WBMD), the leading source of health information, announced today the launch of Medscape Germany (www.medscapedeutschland.de), a service designed to provide physicians credible information and high-quality education tailored to the needs of German physicians and health care professionals.
Medscape Germany will be available to more than 300,000 physicians in the country, offering registered users free, unlimited access to clinical information and resources. The site draws upon the extensive experience of medscape.com in delivering online information to a physician audience. The site covers 15 of the most important specialty and condition areas and will include perspectives from world-renowned German specialists.
"Every day, physicians around the world have come to rely on Medscape as a trusted resource that helps them stay informed, learn, and make optimal decisions for their patients," said Steven Zatz, MD, Executive Vice President for WebMD Professional Services. "Our new site is designed to address the information needs of busy German medical practitioners and to facilitate interactions among colleagues as they look to incorporate new approaches into their clinical practices."
Many European physicians are already familiar with and access Medscape, offering a strong base from which to build specialized services into major markets such as Germany. Medscape Germany will have its own dedicated editorial team and national advisors to develop the in-depth content.
"This site has been developed for German physicians by a German editorial team," said Dr. Zatz. "What has been created is a unique destination where physicians will consistently find accurate and high-quality content that is supported by market-specific, balanced points of view."
Janssen, a research-based pharmaceutical company, is the charter supporter of multiple areas of the site, including a section devoted to helping German physicians manage their daily practice. This section reflects a partnership approach to helping physicians develop sustainable solutions for patient care, and can be found at praxis.medscapemedizin.de.
The German site follows the 2011 launch of Medscape France www
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