Fleishman-Hillard Forms Strategic Partnership With Contagious Communications
Fleishman-Hillard International Communications announced today that it has entered into a broad-based, multiyear strategic partnership with Contagious Communications, a leading U.K.-based marketing trends and insights consultancy.
The partnership – a first for a firm in the public relations industry – encompasses a broad range of value-added services. As part of the partnership, Fleishman-Hillard gains access to continual feeds of exclusive original content, bolstering the firm's access to and involvement in creative leadership and innovation. The relationship also positions Fleishman-Hillard at the forefront of a rapidly evolving industry at a time when companies are faced with the conjunction of new and emerging technologies, increased fragmentation of communications and marketing platforms, and dramatic shifts in audience behaviors.
"This partnership is further proof of our commitment to creativity, innovation and the use of emerging technologies to meet our clients' needs," said Dave Senay, president and CEO of Fleishman-Hillard. "Our clients' worlds are more complex and demanding than ever before. Contagious will work with us to offer those clients breakthrough information, insights and inspiration that will help us deliver measurable impact on their performance."
By delivering exclusive original and curated content – and through its unique focus on the intersection of marketing, communication, technology and consumer culture – Contagious equips companies to better understand the multifaceted challenges that face them and translate that knowledge into strategies that create a competitive advantage.
© 2014 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.