Green Mountain Coffee Roasters Offers New Instant Coffee Maker at Lower Price Point of $209.99

Green Mountain Coffee Roasters GMCR, a leader in specialty coffee and coffee makers, today announces the expansion of its Keurig® Vue® Brewing System with the addition of the Keurig® Vue® V600 brewer. Offering an interactive black and white touchscreen and a lower price point (SRP of $209.99), the new Vue® V600 delivers the popular customizable features of the Vue® brewing system to an even broader range of consumers. First launched in February 2012, the premium Vue® platform is designed with customizable technology to brew stronger, bigger and hotter. Paired with a variety of more than 50 coffee, tea and specialty beverage Vue® packs, Vue® maintains the simplicity and convenience of Keurig's® K-Cup® single cup platform with added customizable features for the strength, size and temperature control of beverages. Key attributes include: Brew Stronger: With Custom Brew Technology™, the Vue® brewer adjusts water pressure, timing, and airflow so consumers can brew to better suit their taste preference. Brew Bigger: Consumers can brew a larger travel mug with new Vue® packs specially formulated to brew a bigger cup up to 18 oz. Brew Hotter: Vue® offers a brewing temperature range between 187 and 197 degrees Fahrenheit so consumers have more ways to customize the perfect cup. "We remain focused on the expansion of our Vue® series so that even more consumers may experience the enhanced benefits of Vue®,” says Michelle Stacy, president of GMCR's Keurig business unit. “The Keurig® system continues to offer the most advanced brewing options designed to satisfy consumers' desire for a great cup of coffee and the choice of other beverages the way they love it. With the new Vue® V600, even more consumers will now be able to enjoy customizable beverages at home."