SodaStream CEO, Daniel Birnbaum, Issues Statement Regarding Coca-Cola's Threatened Lawsuit
SodaStream International, Ltd. (NASDAQ: SODA) today announced that its CEO, Daniel Birnbaum, had the following to say in regards to Coca-Cola's (NYSE: KO) threatened lawsuit:
"Further to recent reports of the cease and desist order issued to us by Coca-Cola in response to our Cage Exhibit in South Africa, we stand firm in our intention not to comply. We have more than 30 such exhibits around the world, which contain bottles, and cans collected from local garbage dumps and they serve to communicate a loud and clear message about waste generated by packaged beverages. If Coca-Cola claims to still own these bottles, then they should clean up their own garbage. Approximately 1 billion bottles and cans end up in our parks, rivers, oceans and garbage dumps every day worldwide---almost 400 million in America alone. Coke will not silence us with threatening letters.
We will be exhibiting the Cage in Atlanta's Centennial Park today and tomorrow (Friday June 22nd, Saturday June 23rd) to show the citizens of Atlanta what the Coca-Cola executives do not want them, or the world, to see."
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