Market Overview

The Parenting Group and AOL Announce Strategic Sales Partnership and Digital Content Exchange

Bonnier's Parenting Group and AOL Inc. (NYSE: AOL) today announced a strategic sales alliance that will bring Parenting.com content to AOL, launching a new publisher partnership model for AOL that will provide contextually relevant, scalable marketing opportunities for advertisers seeking to reach moms online.

The partnership is intended to significantly grow Parenting.com's audience and AOL's reach in the valuable parenting category, with links to Parenting.com articles featured on the AOL home page and across multiple Lifestyle channel properties. Additionally, The Parenting Group will collaborate with AOL to package integrated digital advertising programs that incorporate media assets from both brands, leveraging the full suite of AOL's monetization solutions from premium sales to Advertising.com.

Posted-In: News Contracts

 

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