Ericsson Chief Brand Officer Steps Down

Ericsson ERIC today announced that Cesare Avenia will step down from his role as Chief Brand Officer. Cesare Avenia was appointed Chief Brand Officer (CBO) in November 2009, taking on the global responsibility for driving the implementation of Ericsson's new brand strategy. The initial phase of that implementation is now completed and responsibility for the next steps will be transferred to the line organization.