After The Pre-Roll Boom, What's Next In Cannabis Products? The Secret Is Under The Microscope

With the cannabis landscape diversifying, it's no longer just about finding a pre-rolled joint with high THC content. The industry is seeing a surge in demand for products that provide specific therapeutic benefits, marking a significant shift towards more tailored and refined consumer experiences.

As the cannabis industry evolves, it is shifting focus from traditional consumption methods to sophisticated, consumer-centric products harnessing terpenes, flavonoids and minor cannabinoids, thereby creating new market segments and niches with targeted effects and premium experiences.

Rare Cannabinoids: A Path To Differentiation

At the forefront of this shift are rare cannabinoids such as CBN, CBG, and THCV, molecules that are becoming increasingly popular for their unique effects and potential health benefits. Industry experts have highlighted the growing consumer interest in these lesser-known compounds.

Their inclusion in products not only differentiates brands but also opens up new avenues for innovation and profit sustainability in a market where THC is becoming commoditized.

Terpenes: The Aromatic Key To Enhanced Wellness

Another pivotal discovery reshaping the industry's approach is the role of terpenes like D-limonene in modulating the effects of THC. Recent studies, including one funded by the National Institute on Drug Abuse, have shown that terpenes can significantly reduce anxiety and paranoia associated with THC, underscoring the importance of the entourage effect in creating more balanced and health-focused cannabis products.

Flavonoids: The Unsung Heroes

While much attention is given to cannabinoids and terpenes, flavonoids also play a crucial role in the plant's therapeutic profile.

Flavonoids are secondary metabolites abundant in plants, fruits and seeds; they are responsible for the color, fragrance and flavor characteristics. They're also the source of the plant's vivid colors and contribute to the overall sensory experience, potentially offering anti-inflammatory, antioxidant and neuroprotective effects.

Know The Market, Tap The Demand: The Future Of Cannabis At Benzinga’s Conference

Featuring insights from industry experts such as Diana Eberlein, chair of the Cannabis Beverage Association, specializing in marketing and business development, attendees can expect to learn more about how branding and consumer engagement strategies can elevate the appeal of cannabis beverages that use minor cannabinoids, flavonoids and terpenes to create unique effects.

Likewise, Paul Vancea, CFO of KOSMIK Brands, renowned for his financial acumen and innovative product development in gummies with specific effects, will shed light on the economic potential and market expansion possibilities that these cannabis components offer, highlighting how they can transform product lines to meet diverse consumer needs.

Jordan Ascanio, a cannabis marketing specialist, brings a creative perspective on visually and conceptually differentiating these sophisticated products, offering a unique insight into capturing market segments through compelling brand identities and marketing strategies.

Participants will have the opportunity to network, learn and contribute to shaping the cannabis industry's future, which is moving towards a more refined, scientifically-backed and market-specific approaches as consumer preferences evolve.

Learn more about these essential issues at the upcoming Benzinga Cannabis Capital Conference in Florida on April 16 and 17, 2024. The two-day event at The Diplomat Beach Resort will be a chance for entrepreneurs, both large and small, to network, learn, and grow. Renowned for its trendsetting abilities and influence on the future of cannabis, mark your calendars – this conference is the go-to event of the year for the cannabis world. Get your tickets now on bzcannabis.com – Prices will increase very soon!

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