Cannabis Marketing

Your Next Weed Promo Could Go Viral: How CannaCribs' Creator Is Shaping Social Media With Influencer Marketing
Rolling Into 4/20: What's On Your Wishlist? Spark Sales & Delight With Our Curated Cannabis Market Picks
After The Pre-Roll Boom, What's Next In Cannabis Products? The Secret Is Under The Microscope
Rolling Into 4/20: What's On Your Wishlist? Spark Sales & Delight With Our Curated Cannabis Market Picks
After The Pre-Roll Boom, What's Next In Cannabis Products? The Secret Is Under The Microscope
3 In 10 Marijuana Shoppers Stick To Favorite Strains & Why Some Never Change Their Weed Retail Choices
Americana: Women-Founded PR Firm Sets Its Sights On Global Health, Wellness And Tech Sectors

Cannabis Marketing Recent News

Cannabis Distributor Petalfast Secures $8M Funding For Nationwide Market Expansion
Cannabis marketing and distribution firm Petalfast has raised $8m in an equity financing round. Led by a group of family offices, with interests including beverage alcohol distribution, the funds will allow Petalfast to expand its sales team and retail engagement services. The firm will expand further into markets where the adult use of recreational cannabis is legal. Petalfast brands sold in retail outlets include Lime, Sip Elixirs, Ciencia Labs, Hello Again and VetCBD, among others. CEO Jason Vegotsky acknowledged his company's new investors brought expertise from highly regulated industries.
Investing In Cannabis In 2024? BDSA Analyst Signals Key Markets And Profitable Growth Segments
BDSA's analyst Brendan Michel-Chesebro sheds light on the potential of cannabis products on the U.S. cannabis market, highlighting the significant opportunities and risks for 2024.
Ready-To-Bake: Optimize Cannabis Retail Sales For Thanksgiving With BDSA's Basket Analytics
The Thanksgiving cannabis market exhibits a nuanced shift towards infused culinary products, presenting retailers with an opportunity to tailor their offerings and enhance consumer experience during the holiday season.
Are Traditional Cannabis Licensing Models Obsolete? How Reverse Licensing Can Help
How can cannabis brands expand to multiple states while maintaining consistent quality and authenticity?
Can Small Cannabis Brands Stay True To Their Values While Growing? Benzinga Conference Insights
At the recent Benzinga Cannabis Capital Conference in Chicago, a panel of industry experts took the stage to explore the potential of local cannabis brands.
Pre-Roll Powerhouse: Headset Reveals 13.4% Surge in U.S. Cannabis Joints
Pre-rolled joints have emerged as a rising star in the cannabis market, sparking a significant shift in consumer preferences.
From CBN, CBG To THCV: Consumer-Centric Brands Embrace Rare Cannabinoids For Differentiation
At the last Benzinga Cannabis Capital Conference, industry experts discussed the rising demand for rare cannabinoids, which are lesser-known compounds found in the cannabis plant known for their unique therapeutic properties.
Zara, H&M And Weed: Is There a Connection? Insights Into Fast Fashion And The Cannabis Industry
In a world where trends evolve faster than you can say "outdated," two industries have emerged as the epitome of adaptability: fast fashion and the cannabis industry.
Investing In Germany's Cannabis: Hemp Industry CEO's Insights On Consumer Needs And Revenue Streams
Investing In Germany's Cannabis Industry Germany's cannabis market is on the cusp of significant expansion, offering unique investment opportunities. But, how is Germany's cannabis market evolving, and what are the revenue sources and market access options for businesses? Where can investors find niche opportunities in ancillary cannabis industries?
The Rise Of The Northeastern Cannabis Market, Profitability And Inclusion At Benzinga Cannabis Capital Conference
As the Northeast U.S. cannabis market takes the lead in growth potential, questions arise on how the region can transform the industry playbook. Can collaboration between legacy operators and established companies pave the way for a thriving, profitable future?
Leafly's Take: Cannabis Reclassification, Consumer Choices And The Budtender Connection
In an exclusive interview with Benzinga, Carlos Pinto, chief commercial officer (CCO) of Leafly Holdings Inc. (NASDAQ: LFLY) discussed the strategic shift the cannabis marketplace and education platform has undergone.
Cannabis Culture Redefining Business Models: Insights From Benzinga Cannabis Conference
Ever wondered how the fusion of cultural values and cannabis business models could amplify your financial gains? Curious about how cannabis culture's evolution could impact your investment portfolio?
Canadian Cannabis Flower Power: Who Are The Top Players? What Happened In Q2 2023?
Zuanic & Associates' recent report unveils the movers and shakers in the flower segment, shedding light on their market shares, pricing strategies and fortunes. The second quarter of 2023 saw some intriguing shifts in the sector.
Take Your Cannabis Marketing To Next Level With This New Commerce Media Technology
Cannabis-focused provider of marketing and data solutions, Surfside Solutions Inc. announced on Tuesday the national launch of its latest product offering, Commerce Media.
Yes, It's A Real Job: Rohan Marley Employs Secret Weed Shoppers For Quality Control Of His Cannabis Brand
Jan Verleur, co-founder of Verleur Group LLC (TVG), and Rohan Marley, the driving force behind Lion Order cannabis products, engaged
Format Evolution In Canada's Cannabis Market: Pre-Rolls Drive Expansion
Cannabis pre-rolls are emerging as a key driver of the growth of Canada’s recreational cannabis market. Which other cannabis products have seen significant growth in the second quarter of 2023? And, how do these trends provide valuable insights for industry players in Canada's recreational cannabis market?
Sweet Treats Take Over: Gummie Consumption Outpaces Flower In Latest Consumer Data, Here's Why
Gummies have overtaken the flower market based on consumer data from the latest BDSA cannabis market report.
EXCLUSIVE: Cannabis Equity Report Features Q2 Data For Michigan, California, Florida, Illinois
Zuanic & Associates' latest Key States equity report takes us "in the weeds" with state-level data, revealing crucial insights and trends that may impact the industry in the year ahead.
Celebrity Power Meets Moderate Consumption: Cannabis Market Trends In 2023
As the cannabis industry continues to grow, both in terms of legalization and consumer interest, the dynamics of cannabis branding and consumption are undergoing fascinating transformations. From the rise of celebrity-backed marijuana brands to the influence of medium-frequency consumers, the market is witnessing exciting developments that shape the future of the industry.
Why Cannabis Must Embrace Traditional Retail
Why does the cannabis industry need to embrace traditional retail practices?
A Visual Revolution In The Global Cannabis Market: Meet Matca Films, The Team Creating The Most Beautiful Weed Visuals
In the throbbing heart of the flourishing cannabis industry, an unyielding force is driving transformative change.
Bubble Risks In Emerging Cannabis Markets: Expert Insight On Pricing, Regulations And Long-Term Viability
In an exclusive interview, Roy Bingham, co-founder and CEO of leading market research firm BDSA provided valuable insights into the pricing dynamics of emerging cannabis markets and regulated supply and addresses the long-term viability of businesses, offering important considerations for inv
CPG Wine Strategies For Cannabis Marketing From Terroir To Strains, What Can We Learn?
Cannabis marketers can learn from the wine industry to differentiate their products, educate consumers, foster trust and build strong brands.