Google Chromecast Almost Doubles Apple TV Sales

IHS said Apple TV shipped 1.7 million units versus Google pushing 3.2 million Chromecasts to market.

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"We anticipate that this reversal will persist," Merrick Kingston, principal analyst-connected home, at IHS Technology said in a statement.

"Since the introduction of the fourth-generation Apple TV, Apple and Google have pursued vastly different strategies."

Kingston said the price difference between the two products have played a huge rule in sales favoring Chromecast. Notably, Apple TV comes at $149, while Chromecast sells for $35.

Kingston said the "Apple TV has inexorably been shuttled into the segment's top end," while Chromecast, is "a veritable bargain."

IHS noted that Apple TV is a premium product for iOS users who are "intrinsically attracted to Apple's singular user-interface." On the other hand, Chromecast naturally complements portable Android devices and "offers a no-frills casting experience that obviates the very need for a user-interface."