Market Overview

HBO Now Has Launched, But Does It Help Apple?

Related AAPL
Apple Sells Off Following Q4 Earnings Report
Top Apple Analyst Gene Munster Will Be On Benzinga's PreMarket Prep Tomorrow
Apple (AAPL) Q4 2016 Results - Earnings Call Transcript (Seeking Alpha)
Related TWX
4 Potential Winners If The Time Warner-AT&T Merger Is Approved
Netflix's CEO Is In Favor Of AT&T's Merger With Time Warner, But With One Key Condition
CBS takes ratings crown again, though 'Walking Dead' strong (Seeking Alpha)

Time Warner Inc (NYSE: TWX) and HBO's new streaming subscription service was launched on some Apple Inc. (NASDAQ: AAPL) devices this Tuesday.

A free trial of HBO Now is offered via Apple TV and an app on the iOS App Store. The launch was probably scheduled ahead of this Sunday's awaited premiere of "Game of Thrones."

The new HBO Now channel will automatically appear on second and third generation Apple TV devices; the iOS app can be downloaded for free at the App Store. After the free trial period expires, the service will cost $14.99 per month.

Related Link: Why Apple Needs To Educate Consumers About The Apple Watch

Does It Help Apple?

J.P. Morgan analyst Rod Hall provided a few thoughts on the event in a report rolled out Wednesday morning.

He says Game of Thrones "is good," but at J.P. Morgan, their analysts prefer Silicon Valley. As for HBO Now, they continue to see it as "further evidence that subscription TV bundles are cracking and will continue to lose share to cable cutters at an accelerated pace –particularly as Apple likely updates the AppleTV beginning with the announcement of an app store at WWDC in June."

On the whole, Hall states the latest news has a Neutral impact on Apple stock.

Latest Ratings for AAPL

Oct 2016Credit SuisseMaintainsOutperform
Oct 2016UBSMaintainsBuy
Oct 2016Goldman SachsMaintainsBuy

View More Analyst Ratings for AAPL
View the Latest Analyst Ratings

Posted-In: Apple TV Game of Thrones HBOAnalyst Color News Events Analyst Ratings Tech


Related Articles (AAPL + TWX)

View Comments and Join the Discussion!