Amazon Prime Video Ramps Up Ads, Taking on Netflix and Disney+ in Streaming Battle
Amazon (NASDAQ: AMZN) to increase ad presence on Prime Video in 2025, following Netflix and Disney's lead, targeting $5 billion in ad revenue from 200 million global ad viewers. Disney's stock up 18%, expected to rise with upcoming blockbusters on Disney+. Netflix's stock up 89%, projected to continue growth with new content, including NFL games and Squid Game. Amazon's stock up 48%, boosted by strong Q2 earnings and plans for ad-supported Prime Video.